Pune: Mercedes-Benz, India’s most desirable luxury carmaker, has appointed Adfactors PR, the country’s leading communications consultancy, to manage its integrated communications mandate in India. The appointment follows a comprehensive multi-agency evaluation process and is effective from April 1, 2025.
As part of the partnership, Adfactors PR will lead Mercedes-Benz India’s strategic communications efforts across its diverse product portfolio, corporate reputation, and social impact initiatives. The agency will also support the brand’s evolving narrative around innovation, design excellence, and sustainable luxury.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “As the most desirable luxury automotive brand in India, our communication has always reflected the passion, exclusivity, and innovation that define Mercedes-Benz. As we step into an exciting future with cutting-edge design, technology, and sustainability at the core, we are pleased to welcome Adfactors PR as our communications partner. We look forward to their collaboration in strengthening our brand narrative and driving engagement with our discerning audience across the country.”
Rajesh Chaturvedi, Co-Founder and Chairman, Adfactors PR, added, “Partnering with Mercedes-Benz India is a proud moment for us. The iconic Three-Pointed Star stands for more than just luxury — it represents a legacy of engineering excellence and innovation. Our specialist mobility practice brings deep sector expertise and creative storytelling to the table. We are committed to amplifying Mercedes-Benz’s leadership in sustainable luxury mobility and connecting meaningfully with India’s evolving luxury consumer base.”
Mercedes-Benz continues to lead the Indian luxury automobile market, driven by a strategy of introducing global innovations tailored to local preferences. The brand remains committed to sustainable luxury through local manufacturing, an expanded EV roadmap, and a customer-centric approach that reflects the evolving aspirations of Indian consumers.
