Delhi: Merino Laminates, one of India’s leading names in surface solutions, has launched its latest innovation — The Grande Collection — through a stunning new campaign conceptualized by Lowe Lintas. Designed to redefine spatial aesthetics, Grande stands out for its 10 feet of uninterrupted laminate, seamlessly blending design excellence with functional brilliance.
With this launch, Merino Laminates sets a new benchmark in the category — creating surfaces that are not just larger but also bolder, more beautiful, and perfectly suited for modern interiors. The Grande Collection empowers architects, designers, and homeowners to look up and reimagine what true seamlessness can bring to contemporary spaces.
Parveen Gupta, Chief Marketing Officer, Merino Industries, said, “Grande by Merino Laminates is India’s first exclusive 10-ft designer laminate collection, crafted to meet the demand from today’s consumers who seek seamless and premium interior solutions. This collection enables ceiling-to-floor seamless finish — ideal for wardrobes, wall paneling, and large interior spaces. This launch reflects our commitment to bringing innovative solutions that enhance modern living spaces.”
Conceptualized by Lowe Lintas, the campaign for The Grande Collection exemplifies Merino’s continued commitment to pushing design boundaries and elevating everyday environments through innovation and artistry.
Commenting on the creative process, Vasudha Misra, President, Lowe Lintas North, shared, “The brief gave us a genuine reason to look up. The product insight was so clear, it practically guided us. What followed was a collaboration filled with encouragement and trust, nurtured by the Merino brand team and brought alive with sleek production and craft from the directors. The result? Work that made us all look up, and smile, together.”
The launch is supported by a 360° integrated campaign, spanning digital, CTV, OTT, and social media platforms, along with experiential activations at retail touchpoints — celebrating a new chapter in Merino’s design innovation journey.
Credits:
Brand – Merino
Brand Team – Parveen Gupta, Gurtej Singh Chopra
Agency – Lowe Lintas
Creative – Prateek Bhardwaj, Vasudha Misra, Aritra Chaudhuri, Nishit Shankar, Samriddhi Shah, Akash Kumar
Account Management – Sunil Manhas, Zorawar Singh Dhillon
Planning – Anurag Prasad, Ankit Mathur
Production House – SUPRVLLN films
Director – Chalees Chor
