Amy Kean, who for the last five years has worked with Havas Media in the UK as ‘head of futures’, is moving to Singapore to take a newly created role at Mindshare as regional director of strategy.
Before Havas Media, where she was founder and MD of Havas Media Labs, Kean was senior PR and marketing manager, and head of the Interactive Advertising Bureau’s social media council in the UK.
Deepika Nikhilender, CEO, growth and emerging markets solutions, Mindshare Asia Pacific, said that Kean brings experience across a range of verticals to the role.
“Amy is a progressive thinker and with her innovative approach to digital marketing, we are positive she will bring a fresh perspective to how we operate in the region. The Asia Pacific market is unique and has its own challenges, which Amy will tackle with her advanced communication skillset and tech-savvy, adaptive thinking. We have no doubt that she will contribute to the region’s performance and deliver strong business results for our clients,” he said.
Kean commented: “The complexity, dynamism and increased digitisation of the APAC landscape makes it the most exciting territory in the world for the media industry right now, and Mindshare is clearly leading the charge. I’m really looking forward to using my years of experience in media strategy and innovation to help bring their truly modern and data-driven adaptive thinking to life across the region.”