Mindshare has hired Sudarshan Saha to lead strategy for the media agency in Indonesia.
The appointment marks a return to the agency for Sudarshan Saha (aka) ‘Sud’. He moves across from Mediacom, a GroupM sibling agency, where he headed the Team P&G that was handling the planning for P&G business across Southeast Asia.
Sudarshan Saha joins with a brief to lead Mindshare’s adaptive thinking and framework across the agency’s portfolio of business.
Himanshu Shekar, CEO of Mindshare Southeast Asia and Indonesia, welcomed Saha back to the agency, and said: “I’m confident that our clients will benefit from his experience and his ability to step up our media product with adaptive marketing at its core.”
Saha has worked for GroupM for six years, and before was on the media owner side of the business in India, with the likes of Radio City and Reliance Broadcast Network.
He is a student of Symbiosis Institute of Business Management (SIBM) – Pune and an experienced marketing professional with 16 years of cross functional experience in Media Planning & Buying, Digital Media, Content Planning & Research, Content Production, Through-the-line marketing, Revenue Strategy and General Management.