Mumbai: Mindshare, India’s largest full service media agency, a part of GroupM has been appointed the media duties for Byju’s – The Learning App. This account will be handled out of the Mumbai office.
Byju’s – is India’s largest education technology company and a subsidiary brand of Think and Learn Pvt. Ltd. It was founded by Byju Raveendran and is backed by Sequoia Capital and Dr. Ranjan Pai and T.V. Mohandas Pai of Manipal Group. Byju’s – The Learning app is disrupting the way millions of students learn across School Education and Test Prep. Within two months of launch, the app has already gathered over 2 million users and continues to grow rapidly.
Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia said, “We are extremely glad to associate with Byju’s Classes. With the growth seen in the digital industry, we are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever-evolving media market.”
Byju Raveendran, Founder CEO said, “Mindshare demonstrated their ability to transform consumer understanding in to a strategic vision for the brand and bringing it alive through their original thinking framework. This partnership with Mindshare will definitely be a positive one and we look forward to building Think and Learn as the largest online education institution”.
Earlier, Byju’s has unveiled a campaign that speaks of the love for studies by the student community. Conceptualised by LinEngage, the experiential marketing & activation division of Mullen Lowe Lintas Group, the campaign launched during August 2015, spoke of the fondness by the young TG for their respective subjects.