Bangalore: Unibic, a renowned name in the cookie industry and one of the fastest growing brand in the segment has awarded its media duties to Mindshare, after a competitive multi-agency pitch.
The mandate involves handling the Media strategy, Planning and implementation across all media in India. The account will be handled out of the Mindshare Bangalore office.
On the new appointment, Nikhil Sen, Managing Director, Unibic Foods Pvt. Ltd. said, “We were looking for a seasoned and versatile partner who will work towards building our brand and taking it to the next level. Mindshare is a reputed agency and comes with high recommendations. We are confident that together we will be able to reach our desired goal.”
Indian arm of the Australian premium cookie brand has recently set its eye on the health and wellness segment in a bid to strengthen its foothold in the Rs 7,500-crore worth cookie market in India as cookies comprises roughly 30 per cent of the total biscuit market and is growing at twice the rate of the biscuit industry.
Commenting on the new win, Prasanth Kumar, CEO, Mindshare South Asia said, “We are delighted to work with premium cookie brand Unibic. We look forward to working with the team on their strategic marketing initiatives to deliver their business outcomes and strengthen the brand’s position in the cookie category.”
Unibic Foods India Pvt Ltd. is one of India’s largest ‘real’ cookie production company with a range of over 24 variants and an added sugar free segment. They have also just launched their healthy range of biscuits such as Gluten-free, Ragi and 40% Oats.
