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Home Featured

Mirum India launches ‘Inspired by Nature’ digital film for Corian® Quartz

by MN4U Bureau
November 25, 2019
in Featured, Campaigns
Reading Time: 2 mins read
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Mirum India launches ‘Inspired by Nature’ digital film for Corian® Quartz
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Mumbai: Mirum India, a part of WPP group, has created a digital film for Corian® Design sub-brand Corian® Quartz. The film showcases the stunning designs introduced by Corian® Design.

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A true inspiration for design experts and architects, the film beautifully showcases various colors and layouts for the Indian kitchen. The theme ‘inspired by nature’ fits in perfectly with the core focus of the brand. With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces. The insight behind the film lies in the importance of kitchens in an Indian household and the increasing popularity of open kitchens among consumers.

The film was targeted to SEC A/A+ individuals across PAN India by mapping their digital interests and consumptions in order to engage with them on various digital platforms, developing a recall value for the brand and eventually turning them into potential conversions.

Digital Film: 

Arvind Nair
Arvind Nair

Arvind Nair, Regional Director (Delhi), Mirum India, says, “We aimed to create the inspiration that the product brings out through this digital film, capturing the textures, colours and the range of Corian® Quartz.  We have created a segmented approach to drive this to the end users, tying in with user behaviour and intent. The campaign has helped the brand create an aspirational digital persona that has led to conversions, which signify how understanding the customer’s digital behaviour is paramount in selling interiors today”.

Sanjay Mehta
Sanjay Mehta

Sanjay Mehta, Joint CEO, Mirum India, further adds, “The Path-to-Purchase journey for most products now begins from digital. It has now become imperative for every brand to capture the imagination of the end user digitally, even if the sale is driven through a brink and mortar shop. With this digital film, we have aimed to the same. ‘Wow’ the end users with the stunning designs from Corian® Quartz”.

Tags: Corian® QuartzMirum IndiaSanjay Mehta Mirium‘Inspired by Nature’ digital film

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