Mumbai: Mobavenue AI Tech Limited, a digital-first, AI-native technology company operating across advertising, marketing and consumer growth, has announced the launch of PiiX, an AI-powered growth intelligence platform designed specifically for Apple Search Ads. The platform marks the company’s first dedicated solution for the iOS ecosystem and aims to help app marketers transform high-intent App Store searches into measurable app installs through intelligent automation, audience insights and continuous optimisation.
The launch comes at a time when the App Store is emerging as one of the most effective channels for mobile user acquisition. According to Omdia, Apple’s advertising business grew by 15% last year to nearly $7 billion, with approximately 95% of that revenue linked to app-install advertising on the App Store.
Industry data highlights the scale of the opportunity, with more than 850 million people visiting the App Store every week globally. Around 65% of iOS app downloads begin with a search, while advertisements appearing at the top of search results record conversion rates exceeding 60%.
Despite the strong purchase intent associated with App Store searches, managing Apple Search Ads campaigns remains complex. Marketers often face challenges in handling large keyword volumes, optimising bids in real time, aligning Custom Product Pages (CPPs) with user intent, and extracting actionable insights from campaign data.
PiiX has been developed as a growth intelligence layer that sits across the Apple Search Ads acquisition funnel. The platform learns from every search, click and install, enabling marketers to automate critical campaign decisions and improve performance continuously.
The platform operates across three core areas. Within Apple Search Ads, it supports intelligent keyword expansion and automated bidding to capture high-intent search traffic. Through contextual intent matching, it maps relevant search terms to Custom Product Pages, improving conversion rates. On the App Store Optimisation (ASO) front, it helps optimise creative assets and metadata to maximise app installs.
PiiX is built around six key capabilities including automated bidding, intelligent keyword expansion, audience intelligence, smart CPP mapping, 24/7 real-time optimisation, and a human-AI collaboration framework that combines machine-driven execution with strategic oversight from Mobavenue’s campaign experts.
Commenting on the launch, Tejas Rathod, Founder and CTO, Mobavenue AI Tech Limited, said, “The App Store has evolved into one of the most important growth channels for mobile brands, and the numbers make it hard to ignore. Over 850 million people visit the App Store every week, 65% of iOS app installs start with a search, and ads at the top of search results convert at more than 60%. The intent is there. What most marketers lack is the intelligence layer to act on it at scale. We built PiiX to change that. By bringing together Apple Search Ads, App Store Optimisation, audience intelligence and AI-driven automation, PiiX moves marketers beyond campaign management and towards true growth intelligence, enabling them to understand consumer intent, act on it faster, and drive sustainable growth across the entire App Store ecosystem.”
According to the company, PiiX addresses a gap in the Indian market by combining analytics, campaign execution and AI-powered optimisation into a single platform. While global players offer analytics solutions and agencies provide execution services, integrated platforms delivering both capabilities through AI remain relatively limited.
The platform’s audience intelligence layer aims to go beyond traditional keyword-based targeting by helping marketers understand user behaviour and search intent. Its smart CPP mapping functionality is designed to automatically match search queries with relevant Custom Product Pages, which the company says can deliver conversion rates 35% to 50% higher than generic product pages.
Mobavenue AI plans to further expand the platform’s capabilities across the broader iOS advertising ecosystem, including SKAN Ads, iOS advertising and retargeting solutions.
The launch of PiiX also strengthens Mobavenue AI’s broader portfolio of AI-powered consumer growth solutions. Positioned as a user acquisition platform, PiiX is designed to help brands convert App Store searches into installs while turning the App Store into a scalable growth engine that delivers measurable business outcomes.
With mobile app competition intensifying and user acquisition costs continuing to rise, the company believes intelligent automation and audience-driven optimisation will play an increasingly important role in helping brands unlock sustainable growth within the Apple ecosystem.
