Moj’s focus for 2022 will be innovating, experimenting and collaborating with content creators.
By Palkush Rai Chawla, Product Head – Monetization, Moj
Moj, is today India’s number one short video app, with the highest monthly active users amongst Indian short video apps. Launched in July 2020, the platform has reached over 160 million monthly active users & a 50+ million strong creator community, by the end of 2021. The short video app is popular amongst Millennials and Gen Z’s alike with its strong creator base and innovative content affinity.
While the year 2021 brought in a lot of innovation, our aim for the upcoming year would be to surpass what we achieved this year. In 2021 we would majorly be focusing on the below-mentioned aspects.
Our creators are the beating heart of our platform. Since Moj’s inception, we have been engaging with the top influencers, content creators and celebrities who have created some phenomenal content on the platform. Our constant effort for the next year would be to keep up with them, expand our creator community and enhance our platform with more niche, long tail content.
We provide our users and creator community with powerful creation tools, backed by robust editing capabilities, a vast music library, camera filters, and special effects that enable imaginative storytelling and fun content. We had a Moj Creators Program running for our creators where we assisted them to build their content strategy, train & groom them. For 2022 also our focus would be to keep experimenting, innovating, and collaborating to provide engaging and exciting new features to our creators to help them build their content creation efforts.
Moj, is powered by cutting edge AI and ML technology that understands our community’s consumption pattern and serves them a highly personalized feed based on their interests. We are focused on employing our recommendation engine in a way to give an enhanced experience to our users and provide a whopping reach to our creators by matchmaking their content to the relevant set of audiences.
The live commerce market in India has been witnessing a rapid evolution in recent years. Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a creative solution with enormous scope for experimenting with the traditional methods. We recently partnered with the market leader Flipkart to introduce live commerce on the app. We wish to bring a lot more options in the live video commerce segment to open new revenue streams for our creator ecosystem.
Today, users spend most of their time online and in order to reach them, brands need to enhance their online presence to engage with them. Our user community is spending about 34 mins on Moj daily and the reach our platforms provide to the brands and advertisers is remarkable. For the growth of our creator and user community, we are keen on increasing our share in the digital advertising space for the upcoming year.
