MUMBAI: Mondelez India says that the fifth edition of its Madbury contest has resulted in the creation of two new flavours: Cadbury Dairy Milk Cookie Crumble and Cadbury Dairy Milk Kesar Nuts.
The company claims that the final season got 6.4 million entries from 3.8 million consumers across India .
The company said that as it looks into the stories of the creators, it finds that family and tradition are woven into every bite. Monalisa, is behind Kesar Nuts. Her inspiration stems from her mother’s deep-rooted love for groundnut chikki. This flavour pays homage not only to cherished childhood memories but also to the joyous celebrations of Indian festivals. Partnering with Shivam, who selected Kesar in honour of his grandmother’s recipe, they crafted a flavour.
On the other side, Karandeep and Hritik crafted Cookie Crumble as a tribute to the comforting aromas of their childhood kitchens. The caramel and cinnamon transport them back to their mothers’ kitchens, where these ingredients were staples. Their creation the company added is more than just a delicious combination; it’s a reminder of the love, and joy that food can bring, making it a flavour that connects with the heart.
Nitin Saini, VP marketing, Mondelez India, said, “Over the years, Madbury has opened a delightful window into the world of snacking, revealing the richness of flavors and stories that define us. From increasing preference for chewy and goey eat state, to, inclination towards a combo between Desi & Western dessert, these are some of the shifts in snacking behaviours revealed through the campaign.
“On the same lines, this season’s new creations—Cookie Crumble and Kesar Nuts—are not just flavors; they are heartfelt tributes to the creativity, passion, and nostalgia consumers have poured into this journey. As we celebrate these extraordinary flavors, we honour the cherished memories that bind us together in the joy of snacking. We are truly grateful for this incredible journey we continue to share with our chocolate-loving community.”
Cadbury Dairy Milk Cookie Crumble and Cadbury Dairy Milk Kesar Nuts will be available for a limited time across stores and online platforms, priced at Rs. 45 for 36 gm.
