The Comscore Multiplatform report for Feb 2022 is out. According to the report, Moneycontrol, India’s financial news platform, has experienced a significant and steady increase in visitors each month and has also seen a consistent increase in the average time spent on the page. According to the Comscore data, Moneycontrol has surpassed its contender in Unique Visitors (UVs), average time spent and other key traffic parameters to consolidate and strengthen its position as India’s most trusted and credible financial news platform.
According to the data provided by Moneycontrol, The unique visitors of 42.39 million have surpassed ET’s (41.65 million). The total views of 378 million are 97% more than ET’s (192 million). The total time spent (total minutes in Comscore) of 1,382 minutes is 329% more than ET’s (322). The Average Minutes Per Visitor on the page is 32.6 minutes, which is 323% more than ET’s (7.7).
In a statement, Moneycontrol said “The data testify that readers seek valuable market and business news, and increasingly reach Moneycontrol for the most credible and real-time news updates. The destination of choice remains the same, whether it is coverage of market uncertainty, timely newsbreaks, comprehensive analysis, or sharp commentary.
“Moneycontrol’s clear and compelling journalism through varied formats of digital journalism such as live blogs, videos, podcasts and agenda-setting opinion articles on a raft of topics, caters to the needs of a larger discerning audience base, who remain loyal to the brand, and we thank them for the faith,” the statement added.
“Moneycontrol has been on a record breaking spree this year. Earlier in February, it had broken all digital traffic records on Budget Day as audiences from across India visited its specially designed microsite for minute-by-minute real-time updates. The high engagement numbers are a testimony of the loyalty that readers, sponsors, and teams have unanimously reposed to the brand,” the statement said.