International: Strategic Public Relations Group (“SPRG”), one of the largest public relations networks in Asia-Pacific, and Montieth & Company (“M&Co”), a global communications consultancy, have joined forces to launch a new agency in Hong Kong: Montieth SPRG
Montieth SPRG is the result of a collaboration between the two agencies that dates back to 2006 and represents the next evolution of global communications. The new company will provide fully integrated, cross-border communications strategies that move seamlessly and nimbly across media markets and achieve high-impact results and influence. Montieth SPRG will deliver key corporate initiatives that encourage audience engagement, raise/build brand awareness and drive growth. In its initial phase, the firm will serve clients from the Americas and EMEA that seek to penetrate new markets in Asia-Pacific and expand across the region. Core offerings include marketing communications and media relations, issues and crisis management and financial communications/IR.
Richard Tsang, Chairman, SPRG and Co-Chairman, Montieth SPRG said: “SPRG and M&Co have been working together for 15 years now. We hope to offer the best solutions to global companies looking for a compelling and competitive edge in the region’s markets. In M&Co, we have a true partner in innovation and together we will help our clients from different sectors to take advantage of their biggest opportunities in Asia-Pacific.”
Montieth Illingworth, CEO and Global Managing Partner, Montieth & Company and Co-Chairman, Montieth SPRG said: “SPRG’s depth of experience and expertise in the region is invaluable. This is an opportunity for Montieth & Company to serve our North American and EMEA clients in some of the world’s fastest growing economies. The Asia-Pacific region has vigorously tackled the pandemic and the benefits are evident.”
The latest UN figures show that China has become the number one market for foreign direct investment. GDP growth for Asia is projected to reach 8.3% this year according to the IMF, settling to 5.9% in 2022. Among the beneficiaries will include those in the financial services, e-commerce, AI, gaming and infrastructure industries.