Bengaluru: Moshi Moshi, one of India’s leading integrated communication agencies, has bagged two new high-profile mandates — the digital marketing mandate for Rapido’s Ownly and the branding consultancy mandate for Kusha Kapila’s Underneat.
Under the partnership with Ownly, Moshi Moshi will lead content creation, social media management, performance marketing, influencer collaborations, and digital community building, with a focus on hyperlocal campaigns designed to engage Bengaluru’s young and independent audience. The brand’s digital narrative will highlight affordable, everyday meals at ₹149, with storytelling that emphasizes value and authenticity over discount-led promotions.
Meanwhile, for Underneat, Moshi Moshi has undertaken a comprehensive branding consultancy, shaping the brand’s visual identity, aesthetic, and packaging development. The design system captures Underneat’s essence of comfort, inclusivity, and confidence, inspired by natural body forms and expressed through a clean, elegant visual language. The packaging further reinforces the brand’s core philosophy — “the secret to good clothing” — offering a distinctive, immersive experience for consumers.
Commenting on the dual win, Ajay Bothra, Co-founder & Creative Director, Moshi Moshi, said, “At Moshi Moshi, we approach every mandate with a deep understanding of the brand’s purpose and audience. With Ownly, our focus is to build a strong digital-first identity that drives awareness, engagement, and community through authentic, localized storytelling. For Underneat, our branding work goes beyond design — it’s about creating a distinct, emotionally resonant brand language that reflects inclusivity, confidence, and modern elegance. Both collaborations reflect our commitment to blending creativity and cultural relevance to help brands connect meaningfully with today’s consumers.”
