Mumbai: Mothercare has announced a collaboration with Yami Gautam Dhar as the face of its latest personal care campaign, ‘You Do Mom Your Way,’ reinforcing its focus on authenticity and trust in modern parenting.
The campaign brings together the brand’s legacy in childcare with Yami’s evolving journey as a new mother, positioning her as a relatable voice for today’s instinct-driven and mindful parenting approach. The association aligns with Mothercare’s philosophy of supporting parents through safe, reliable, and thoughtfully developed products.
At the core of the campaign is a series of brand films that depict Yami navigating early motherhood with sensitivity and confidence. The films highlight Mothercare’s personal care range, featuring gentle, effective, and dermatologist-tested formulations designed for both mothers and babies. Through everyday parenting moments, the campaign aims to celebrate the imperfect yet meaningful experiences that define modern motherhood.
Speaking about the association, Yami Gautam Dhar shares, “Mothercare is one of the most trusted brands when it comes to, quite literally, mother care. When you get an opportunity to partner with a brand that builds on the same values you believe in, authenticity, comfort, and reliability, it feels like a natural fit. ‘You Do Mom Your Way’ is a thought I deeply connect with because it mirrors how I was raised and how I wish to raise my child, guided by instinct and love.”
With this campaign, Mothercare continues to emphasise its commitment to empowering mothers to embrace their individual parenting journeys, while offering trusted personal care solutions tailored to their needs.
