Mumbai: Mother’s Recipe, an ethnic food brand has launched its first brand film to showcase its products. The 75-second ad is called ‘Pyaar Ka Swaad, Ab Har Koi Chakhega’. It depicts the emotional connection between a mother’s love and food made with love through the range of Mother’s Recipe products. The ad targets various categories of audience. The ad is being aired on GEC and news channels across India and the goal is to reach a wide audience.
The campaign is designed to evoke nostalgia and warmth, celebrating the timeless love of mothers and the delicious food they create. By aiming to connect with consumers on an emotional level, the campaign reminds them of the comforting and familiar flavors of home-cooked meals. Mother’s Recipe said that it aims to reinforce the pride in savouring traditional Indian cuisine, making it a staple in every household.
A Tribute to Maa ke Haatho ka Pyaar: The brand film looks to capture the essence of a mother’s unconditional love. It weaves together scenes from various life moments, each resonating with the bond of a mother’s affection. Through this narrative, Mother’s Recipe draws parallels between this love and the experience of their product range that it said made with the same love. From Achaar which are a reminisce of home-cooked meals to spicy
chutneys that add flavours to the day, from instant mixes that offer a bite, to readyto-cook products that look to bring the taste of home to plates in one step, each product is crafted to bring the same warmth, care, and comfort that a mother’s touch brings.
That is the message. The film emphasises how, no matter where you are, a simple taste can transport you back to your mother’s kitchen, making you feel loved and cherished & making the food you eat taste even better.
Sanjana Desai, executive director Mother’s Recipe said, “This is a big moment for Mother’s
Recipe, as it’s our first-ever brand film. We wanted to communicate that we are not just a pickle brand, we are a brand that celebrates Indian traditions and makes the best quality food made with the best quality ingredients. At Mother’s Recipe, we proudly celebrate Indian food, especially ‘hamare maa ke hatho ka khana.’ We believe chutneys should be enjoyed instead of mayo and achaar instead of ketchups. We should take pride in savoring our traditional Indian cuisine.We wanted to show the essence of a mother’s love and how our range of products can bring that warmth and care into every home. We believe that ‘Pyaar Ka Swaad, Ab Har Koi Chakhega’ will touch our audience’s hearts,
reminding them that the love and comfort of home is always within reach, thanks to Mother’s Recipe.”
Explore the full range of Mother’s Recipe Products:
- Ginger Garlic Paste: The essential ingredient that brings everything together, akin to a
mother’s love. - Ready to Cook: Allowing anyone to recreate the taste of home in simple and easy step.
- Papad: Instantly completing every meal with the satisfaction of a mother’s love.
- Spicy Chutneys: Add zest to the day, just like a mother’s encouragement.
- Instant Mixes: Helps create traditional dishes quickly, keeping the taste of home alive in the kitchen.
- Achaar: Reminiscent of the warmth and comfort of home-cooked meals filled with love and care.
