Mumbai: Times Network, that owns the Hollywood English Channel for Young India Movies NOW 2, is all set to get quirky by adding the X-Factor to the brand. The channel which spelled awesomeness and managed to surprise the industry with its performance in a year is now ready for a brand change to MNX. The free-spirited and the rebellious personality of the channel has empowered it to go in to unchartered waters and take the established playersbehemoth head-on. The brand is now ready to stand on its own feet with its unique identity as a brand and charter its own course.
Commenting on the occasion, Mr. Vivek Srivastava, Executive Vice President & Head Entertainment Cluster, Times Network, said, “In a competitive market like India, it is important that a channel disrupts the status quo to leave its mark. Movies NOW 2 has been a disrupter in the English movie space. From creating a vibrant viewership base out of its own existing library assets and distribution relationships, the channel has come a long way. With MNX, we look to bring the next level of Hollywood entertainment to India. As we move to the next stage of content with MNX we plan to expand our viewership and capture the mindscape of the millennials, the change of brand name to MNX is an attempt to attract our audience to something that matches their definition of cool.”
With an exhilarating, adrenaline-fuelled programming, MNX was unveiled with the telecast of its first Big Bang Movie – Mad Max Fury Road on July 15, 2017. Adding to the band wagon of fun-filled movie festivals will be properties like Extreme Nights on Week nights at 9pm. Xterminator will be a special movie festival during Dussehra (September 21 – September 30) which will showcase movies like Olympus Has Fallen, The Mechanic, Hobbit and Journey to the centre of the Earth, to name a few. Finally, for its viewers, the channel will give them a chance to get lucky with awesome and super cool gadgets daily with MNX Get Lucky Contest as part of their Watch and Win Movie Festival.
Since the launch of Movies NOW 2, the channel has consistently grown from 1200TVTs to 2000 TVTs in less than 6 months and now, within a year, it has crossed 3000 TVTs. After beating HBO in the latest 4-week period across 6 metros, Movies NOW 2 has been performing consistently to make its mark amongst the English Movie channels in the genre.
With oodles of attitude, edge & youthfulness and with an eclectic mix of movies that are popular, edgier and distinctly entertaining, MNX is going to be an audience favorite in the months to come.