Mumbai: English movie channel Movies NOW brings back its most-awaited mega property ‘100 Mania’, starting Thursday, 15th December at 9pm.
100 Mania Season 4 offers viewers the opportunity to watch and win 100 prizes by watching 100 blockbusters over 100 days. In this unique consumer engagement activity, viewers need to watch the 9pm blockbuster movie, give a missed call and answer simple questions to win cars, bikes, smartphones, digital cameras, laptops, fitbits and lots more.
Vivek Srivastava, Senior Vice President & Head English Entertainment Cluster & Zoom – Times Network, said, “100 Mania is an iconic property for Movies Now and we are proud to bring it back in a bigger bolder avatar for its fourth season. Conducting a daily contest over 100 days with 100 mega-prizes on offer is a mammoth task and it is unparalleled in the English movie genre. The property has aided the channel in strengthening its leadership position and this year we are offering a new proposition of #NotForLosers, which will definitely resonate with the youth. Over the years, 100 Mania has created a huge buzz and a loyal audience for the channel while attracting multiple advertisers. I am sure that we will continue to rule audience minds with 100 Mania Season 4.”
Smartphone brand Vivo has come on board 100 Mania Season 4 as the presenting sponsor while the co-presenting sponsor is Kurlon and Ocean’s is the Associate sponsor.
Mr. Vivek Zhang, CMO, Vivo, said “We are happy to partner with ‘100 Mania’ which is an iconic property for Movies Now. The show has extensive viewer engagement and keeping in mind the vibrancy of the youth, we believe that a partnership with this classic property presents a splendid opportunity to connect with the right audience in a refreshing way. We are constantly making efforts to consolidate our position in the Indian market through thoughtful brand associations and innovative marketing initiatives. We wish ‘100 Mania’, all the very best.”