Mumbai: Moving Walls, the world’s leading connected media platform powering over a million screens globally and Retail Media, has announced a strategic partnership with TikTok under its Out of Phone initiative. The collaboration marks a significant step toward extending TikTok’s digital creativity beyond mobile screens and into real-world physical environments across APAC and MEA.
The partnership enables brands to amplify TikTok-native content into high-impact offline locations, including transit hubs, airports, malls, retail environments, and public spaces. By combining TikTok’s creative momentum with Moving Walls’ global digital-out-of-home (DOOH) infrastructure, the initiative aims to create seamless omni-channel experiences that bridge online engagement with real-world attention.
Srikanth Ramachandran, Founder and Group CEO of Moving Walls, said, “Digital-first does not mean mobile-only. User attention extends far beyond the phone.” He added, “TikTok has transformed creativity on mobile, and through this partnership, brands can translate on-platform engagement into measurable impact in the physical world, combining global scale with precision and insight.”
TikTok’s Out of Phone initiative reflects the platform’s broader commitment to taking content beyond handheld screens and embedding creativity into everyday life. Through this collaboration, brands can extend their on-app storytelling into contextually relevant, high-visibility offline moments, driving stronger recall, engagement, and measurable outcomes.
Speaking on the partnership, Dan Page, Global Head of Media and Licensing Partnerships at TikTok, said, “We couldn’t be more excited to partner with Moving Walls. Through Out of Phone and this partnership, we’re enabling brands to extend TikTok’s joy and creativity beyond the mobile screen and into real-world spaces across APAC and EMEA.”
Early activations under the partnership include campaigns for an international beauty brand in Jakarta, demonstrating how TikTok-native creative assets can be seamlessly translated into physical environments. These executions are supported by full-funnel planning, execution, and analytics, showcasing how digital creativity can drive tangible impact offline.
As the DOOH and retail media landscape continues to evolve, advertisers are increasingly seeking connected, data-driven solutions that unify online and offline attention. This partnership positions Moving Walls and TikTok at the forefront of this shift, offering brands intelligent, scalable, and measurable pathways to engage audiences beyond the screen.
In an attention economy where relevance and context matter more than ever, the collaboration signals a new chapter for brand engagement—one that bridges mobile virality with real-world influence.
