Mumbai: MTV, India’s Youth Entertainment Brand is the official broadcast partner for India’s biggest web entertainment awards, MTV IWMBuzz Digital Awards to celebrate the excellence in web entertainment. Post an overwhelmingly successful first year, the second edition of the IWMBuzz Digital Awards, to be held on 12th November at Sahara Star, Mumbai promises an evening of stunning performances coupled with a grand scale musical tapping into the ever-growing audience interest for digital entertainment.
With a distinguished repertoire of artists walking the red carpet and gracing the awards night such as Ekta Kapoor, Vikrant Massey, Amol Parashar, Kubra Sait, Jimmy Shergill, Dia Mirza, Arjun Rampal, Amit Bhadana, Prajakta Koli, Mithila Palkar, Divyendu Sharma, Konkona Sen Sharma, Jannat Zubair Rehmani and many others, the musical extravaganza will be hosted by popular YouTuber and television anchor Sahil Khattar and VJ Gaelyn. The young sensational singers Jonita Gandhi, Gajendra Verma, Arjun Kanungo will sway the audience with their power packed performances. Viraj Ghelani, Yashaswini Dayama, Anuska Mitra and Faizal Khan will also lighten the mood via their hosting histrionics across segments.
Marking the second edition of the awards, Vikas Boni, Head – MTV Beats, Business Planning & Content Partnerships, Youth, Music & English Entertainment, Viacom18 says, “We are delighted to partner with India’s first B2C digital awards which recognizes content creation excellence in the dynamic digital space. Given the proliferation in the digital audience and changing consumption patterns, we are happy to provide a platform to India’s biggest Digital Awards to celebrate innovation, creativity, and clutter-breaking content and to recognize the best in the business.”
Siddhartha Laik, Founder, Editor-in-Chief, IWMBuzz, adds “As the curator of the initiative, we could see the rise of internet entertainment. We were the first one to envision a large-scale awards night dedicated precisely to the web entertainment ecosystem. We have jury cum popular categories, engaging acts/performances, and attendance of best in business.”
Ashish Banka, Founder and Business Head at IWMBuzz, also commented, “The initiative is trendsetting being a part of the new economy and has immense scalability opportunity. MTV, as a brand, is apt to partner as it is pioneer in youth content space and digital awards is all about vibrant, new age entertainment.”
“It’s a continuous endeavour to provide Helo users with trending and exclusive content in their language. Our association with IWMBuzz Digital Awards will give our users access to discover and consume exclusive content around the biggest web entertainment awards in 14 Indian languages. As part of the association, we are also empowering our users by giving them an opportunity to select the winners of Helo Viewer’s Choice Awards, who will be honored at the awards night, through in-app voting,” said Chhandita Nambiar, Head of Entertainment, Helo.
Anirudh Pandita, Founder, Pocket Aces shares, “Having created and distributed some of India’s most loved digital content, Pocket Aces has been a pioneer in the digital entertainment space. We believe that the sector’s large impact needs to be paired with an acknowledgment of teams and individuals who are making it happen. IWM has been at the forefront of this digital-first philosophy and after associating with them on IWMBuzz Web Fest last year, we are excited to partner with them on the IWMBuzz Digital Awards this year.”
Nirav Shah, Digital Marketing Head, SYSKA adds, “We, at Syska, believe in engaging with our audience at every level and are very pleased to be associated with MTV-IWMBuzz Digital Awards, which will enable us to deepen our relationship with our users. Syska Accessories range of products appeal to the millennials and what better than an Awards Category that appreciates the Talent of Artist whom these millennials are watching today.”
“Digital content has proliferated immensely over the past few years and properties like IWMBuzz Digital awards are raising the quality bar by recognizing excellence in the digital space. I believe our association with them will help us stay engaged with a vast section of the 750 Million consumers who use Godrej products. Our attempt this time has been to meaningfully integrate Godrej security solutions in the event and also present the Cinthol Best Groomed Male award to a personality who has been a trend setter in the male grooming space,” Sujit Patil, Vice President and Head Corporate Brand and Communications, Godrej.
Helo presents MTV IWMBuzz Digital Awards powered by Pocket Aces will be held on 12th November 2019, at Sahara Star, Mumbai. The telecast date will be announced soon. The show post telecast on MTV will stream on VOOT.