Mumbai : The hit CBS Studios International reality format America’s Next Top Model is being adapted for MTV India.
Bulldog Media & Entertainment licensed the format and is prepping an Indian treatment for a mid-2015 launch. India’s Next Top Model will be awarding the competition winner a contract with a modeling agency, a cover in a reputed fashion magazine and a campaign to be the face of a brand.
The original America’s Next Top Model, created by Tyra Banks, is under license in more than 100 markets, with 20 international versions in production.
Roxanne Pompa, the VP of international sales and production at CBS Studios International, said, “The America’s Next Top Model format continues to entertain audiences all around the world and we are excited to have the opportunity to see the Indian version make its debut. It is a show that has a great amount of style, glamor and entertainment, and we are confident that Bulldog Media & Entertainment and MTV India will deliver a groundbreaking and enjoyable experience for viewers in India.”
Akash Sharma, co-founder and executive producer of Bulldog Media & Entertainment, said, “We are immensely excited to bring the successfulAmerica’s Next Top Model format to India. Specially adapted for the Indian audience, India’s Next Top Model will look for the fresh faces, one amongst who can be the next supermodel and make India proud on the global platform. In the U.S., the success of the franchise is evident with America’s Next Top Model recently renewed for a 22nd season and we aim to replicate the same. We are proud to be associated with CBS Studios International and MTV India and are confident that this show will open a new era of entertainment programming.”
Aditya Swamy, the executive VP of Viacom18 Media and business head of MTV and MTV Indies, added, “MTV is the land of opportunity for the Millennials and with India’s Next Top Model, we are thrilled to be offering a life-changing opportunity for young India. With our strong reach across platforms, we are eager to engage with young people across the country to bring alive this exciting franchise. I look forward to this partnership as we work towards building a marquee property in the glamorous world of modeling and fashion.”