Wednesday, June 25, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Buzz

MTV launches new campaign for safe sex awareness on this World AIDS day

by MN4U Bureau
December 1, 2016
in Buzz, Featured, Marketing
Reading Time: 1 min read
A A
MTV launches new campaign for safe sex awareness on this World AIDS day

MTV launches new campaign for safe sex awareness

Share Share ShareShare

MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel  has launched a new campaign on World AIDS day with a message  #CoverbeforeLover. As a nation, we are obsessed with encasing everything around us in a cover- remote control, leather couch, car seats, bikes, cars, certificates, etc., but when it comes to covering up when it actually matters, we don’t.

ADVERTISEMENT

For creating an awareness around the topic of safe sex, the youth entertainment channel has launched a film, which is a throwback to the iconic old-school MTV films with a quirky central character- Mr. Cover Lover (pronounced as Mr. Cova Lova)  who suffers from OCD- Obsessive Covering Disorder. The films shows Mr. Cover Lover in different situations, cursing the world and stressing the importance to cover everything. He is finally shown with his partner, doing the right thing and covering up. The film lands on the final message of Cover Up before Sexy Time. #CoverbeforeLover

A fun quirky take on the importance of using protection while indulging in sexual intercourse, the film speaks to the youth of India in a language they understand best – humour. The idea is not to preach, but to use humour to create awareness with regards to sexual health.

Tags: #CoverbeforeLoverbikescar seatscarscertificatesCover Up before Sexy Timeleather couchMTVOCD- Obsessive Covering Disorderremote controlWorld AIDS

RECENT POSTS

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing
Marketing

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing

June 24, 2025
0

Gurugram: HCBS Developments, one of Gurugram’s foremost real estate developers, has announced the appointment of Mohit Kalia as Senior Vice...

Read more
Aditya Birla New Age Hospitality appoints Molly Jaiswal as Marketing Head – PCDR
Marketing

Aditya Birla New Age Hospitality appoints Molly Jaiswal as Marketing Head – PCDR

June 24, 2025
0

Mumbai: Aditya Birla New Age Hospitality has announced the appointment of seasoned marketing professional Molly Jaiswal as the Marketing Head...

Read more
Butterfly unveils new visual identity to reflect the spirit of Today’s Consumer
Marketing

Butterfly unveils new visual identity to reflect the spirit of Today’s Consumer

June 24, 2025
0

Chennai: Butterfly, a kitchen appliance brand, has announced a major brand transformation with the unveiling of a refreshed identity, signifying...

Read more
Brands rally behind India’s First Rugby Sevens League as RPL kicks off
Marketing

Brands rally behind India’s First Rugby Sevens League as RPL kicks off

June 23, 2025
0

Mumbai: As India’s first-ever franchise-based Rugby Sevens tournament, the GMR Rugby Premier League (RPL) kicks off, it is witnessing robust...

Read more
Statiq Launches Targeted Hyperlocal EV Campaign Across South India to Accelerate Clean Mobility Adoption
Marketing

Statiq Launches Targeted Hyperlocal EV Campaign Across South India to Accelerate Clean Mobility Adoption

June 23, 2025
0

New Delhi: Statiq, an EV charging network provider, has launched a focused Hyperlocal EV Campaign in Hyderabad, Chennai, and Kerala,...

Read more
Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range
Marketing

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range

June 23, 2025
0

Mumbai: Herbalife India, a health and wellness brand, has announced the appointment of two of India’s top athletes—Smriti Mandhana, Indian...

Read more

LATEST NEWS

Trackon names Smartya Majumder as Vice President – Sales

Trackon names Smartya Majumder as Vice President – Sales

June 24, 2025
Vijay Chauhan named General Manager of adidas India

Vijay Chauhan named General Manager of adidas India

June 24, 2025

ANALYSIS

Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study
Analysis

Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study

June 24, 2025
0

Chennai: Organizations that prioritize innovation and collaboration are twice as likely to achieve double-digit growth, according to a new global...

PEOPLE

Trackon names Smartya Majumder as Vice President – Sales
People

Trackon names Smartya Majumder as Vice President – Sales

June 24, 2025
0

New Delhi: Trackon, an express logistics and supply chain companies, has announced the appointment of Smartya Majumder as Vice President...

MARKETING

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing
Marketing

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing

June 24, 2025
0

Gurugram: HCBS Developments, one of Gurugram’s foremost real estate developers, has announced the appointment of Mohit Kalia as Senior Vice...

Subscribe to Newsletters

ADVERTISING

Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away
Advertising

Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away

June 23, 2025
0

London: Dominic Proctor, one of the most transformative figures in the global media landscape and a foundational force behind WPP’s media...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

Viewer Mindshare: Smart TV and Smartphones shaping the future of entertainment industry
Authors Corner

Viewer Mindshare: Smart TV and Smartphones shaping the future of entertainment industry

June 24, 2025
0

In the ever-evolving digital landscape, attention span has become the most valuable currency. With an overabundance of content available, it...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Rahul Shaw joins NDTV to lead Experiential Business

Rahul Shaw joins NDTV to lead Experiential Business

June 24, 2025
Trackon names Smartya Majumder as Vice President – Sales

Trackon names Smartya Majumder as Vice President – Sales

June 24, 2025
Vijay Chauhan named General Manager of adidas India

Vijay Chauhan named General Manager of adidas India

June 24, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.