• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, April 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Mullen Lintas’ campaign for Tata CLiQ brings KJo and Twinkle Khanna together

by Editorial
March 16, 2021
in Brand Stories, Featured
2 min read
Mullen Lintas’ campaign for Tata CLiQ brings KJo and Twinkle Khanna together
Share Share ShareShare

Tata CLiQ, the flagship e-commerce brand of the Tata Group, has recently launched a multi-film campaign to promote their offerings in Home Appliances and Fashion categories. Conceived by Mullen Lintas Mumbai, the integrated campaign features Bollywood icons – Karan Johar and Twinkle Khanna, engaging in a quick, witty banter.

This campaign aims to introduce Tata CLiQ via large-scale platforms ranging from TV, digital to display ads and social media creatives during the ongoing India vs England cricket series. By leveraging the topicality of summer, the strategy is to build an umbrella idea to help deliver relatable and relevant narratives while driving awareness for TATA CLiQ. The multi-film campaign focuses on the four leading categories of the season – ACs & Fridges in Home Appliances and Florals & Reds in Fashion.

Kishore Mardikar
Kishore Mardikar

Kishore Mardikar, Chief Marketing Officer, Tata CLiQ said: “Using a never seen before pair of Karan & Twinkle provided a clear differentiation for the brand. The witty banter between the duo will surely keep the audience engaged and entertained.” 

Garima Khandelwal and Azazul Haque, Chief Creative Officers, Mullen Lintas said: “In the CLiQ summer campaign, we see a celebrity pair that stands out from the usual couple chemistry we see in advertising. Having BFF’s roasting each other, the brand gets scale and flavor to stand out from the competition. Keeping 15 secs as a format a snackable content with banter between the endorsers, we borrowed from their real-life chemistry and made the category the 3rd character in their conversation. The intent is to “CLiQ” with the TG the brand is targeting, by standing out with this tonality, pushed to make it savage and in turn make CLiQ an upgrade story, the urgency to get with it. The communication has a distinct look and language, we in fact brought the hyper-real sitcom vibe to the communication and we are very excited with the chatter about all these elements that make the campaign.” 

YouTube Url: 

Credits: 

Creative: Garima Khandelwal, Azazul Haque, Ripanka Kalita, Sarabjit Singh, Aakash Pandya, Madhurenu Datta, Utkarsh Chilla, Sunny Kumar

Account Management: Hari Krishnan, Priya Balan, Samir Sagar, Chahat Nainani

Planning: Ekta Relan, Vinit Jani

Production House: Hope Productions (Director: Gauri Shinde)

Tags: Azazul Haque Mullen LintasGarima Khandelwal Mullen LintasKishore Mardikar Tata CLiQMullen LintasTATA CLiQTata group

Related Posts

Fever Network launches ‘Project Plasma’ initiative to encourage Plasma donation in the fight against COVID-19
Featured

Fever Network launches ‘Project Plasma’ initiative to encourage Plasma donation in the fight against COVID-19

by Editorial
April 19, 2021
0

As the new wave of COVID-19 grips India, we’re all fighting a tough battle to stay safe and help the...

Read more
Zee Tamil strengthen its original content in the afternoon time-band with Chithiram Pesuthadi at 2:30 PM
Events

Zee Tamil strengthen its original content in the afternoon time-band with Chithiram Pesuthadi at 2:30 PM

by Editorial
April 19, 2021
0

Chennai: Zee Tamil, one of the leading General Entertainment Channel (GEC) in the Tamil Nadu market is set to launch yet...

Read more
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Subscribe to Newsletters

Trending

OMD India wins marketing and media mandate for AU Bank
Advertising

OMD India wins marketing and media mandate for AU Bank

by Editorial
April 19, 2021
0

Mumbai: OMD, an Omnicom Media Group agency and a subsidiary of Omnicom Group has won the marketing and media mandate...

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

April 19, 2021
Straight Talk with Krishnan Kutty – Business Head of Star Vijay

Straight Talk with Krishnan Kutty – Business Head of Star Vijay

September 11, 2017
Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

December 19, 2018
Bacardi India names Zeenah Vilcassim as Marketing Director

Bacardi India names Zeenah Vilcassim as Marketing Director, Further Strengthening its Leadership Team

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.