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Mumbai Indians partners with Colgate Total to integrate oral health into player performance framework

by MN4U Bureau
March 27, 2026
in Marketing
Reading Time: 2 mins read
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Mumbai Indians partners with Colgate Total to integrate oral health into player performance framework
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Chennai: Mumbai Indians has partnered with Colgate Total as its Dental Performance Partner, bringing preventive oral care into the spotlight as part of athletic preparation for the 2026 season.

As part of the collaboration, Colgate Total has introduced the PLOT (Performance Linked Oral Test) initiative—a comprehensive oral health screening framework designed to proactively assess and maintain peak dental health among players. The programme integrates oral health into the team’s broader performance ecosystem, recognising its role in endurance, recovery, and overall fitness.

The initiative is grounded in scientific evidence that highlights the link between oral health and systemic well-being. Germ build-up in the mouth can lead to inflammation, which may impact recovery and athletic performance, making preventive dental care a critical component of sports science.

Under the programme, Dr Moez Khakiani will lead comprehensive dental screenings for the team using advanced intraoral scanning technology alongside WHO-based oral health assessments. The screenings aim to identify and address potential issues that could affect players’ performance during the high-intensity season.

Supporting the initiative is Colgate Total’s patented formulation, positioned as being 3X more effective at fighting germ build-up—the root cause of most dental problems—further reinforcing its role in preventive care.

Gunjit Jain, EVP, Marketing, Colgate-Palmolive India
Gunjit Jain

Gunjit Jain, EVP, Marketing, Colgate-Palmolive India said, “At Colgate, we are constantly creating awareness about the role that Oral Health can play in elevating people’s lives. While athletes have long optimized sleep and nutrition, Oral Health remains the ‘hidden edge’ in sports. By partnering with Mumbai Indians – the ultimate personification of performance – we are making this hidden edge mainstream. The link is rooted in science: germs in the mouth can enter the body, impeding muscle recovery and stamina.

This is more than a campaign, it’s a shift in the performance paradigm – starting with mandating dental tests for all players and providing them with our most superior technology, Colgate Total, which fights germ build-up 3x better, preventing 8 dental problems. We are proud to support the MI squad and encourage other teams to PLOT along for peak on-field performance.”

Ben Langley, Head – Sports Science & Medicine, Mumbai Indians added, “In elite sport, marginal gains are the difference between winning and losing. The mouth is a critical gateway; oral germs can trigger systemic inflammation that directly impacts musculoskeletal recovery and cardiovascular efficiency. Our partnership with Colgate Total allows us to continue to take a science-led, preventive approach to player health, and perform at their absolute best throughout the high-intensity season.”

Tags: Ben LangleyDr Moez KhakianiGunjit JainMumbai Indians

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