MuscleBlaze’s latest campaign features a film that captures three people on their fitness journeys and their struggles therein. They pay heed to a call from within, to become a better version of themselves.
The TVC conceptualised by Ogilvy has launched on YouTube and other digital channels.
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Ritu Sharda, Chief Creative Office, Ogilvy North, said, “In a world cluttered with fitness advice, suggestion and counsel, one tends to get burdened and confused. But there is one thing that has the power to truly push your limits and gets you going, your own inner voice. We have tried to capture the same for Muscle Blaze. This film ‘Answer the call’ talks to everyone who aims to get fit despite all the hurdles and challenges life throws at you.”
CREDITS
Agency: Ogilvy Gurugram
President & Head of Office: Prakash Nair
Chief Creative Officer, Ogilvy North: Ritu Sharda
Group Creative Directors: Divya Bhatia, Himanshu Chandola
Creative Controller: Jigi Yadav
Associate Creative Director: Chakori Prasad
Executive Vice President: Pawan Bhatt
Vice President: Siddhartha Ghose
Group Account Manager: Manasvi Chahar
Production House: First December Films
Director (Film): Atul Kattukaran
Executive Producer: Ganesh Pareek
Feedback: [email protected]
