Mumbai: MX Player, the world’s largest local video platform, today announced the appointment of Viraj Jit Singh as its SVP & Head – Revenue. Viraj brings with himself over 19 years of experience in sectors like broadcasting, entertainment and amusement parks.
Prior to joining MX Player, Viraj was responsible for revenue generation, communication and marketing strategy for top brands like Viacom18 Media Pvt. Ltd., KidZania India, ESPN Star Sports and Reliance Broadcast Network.
On his move to MX Player, Viraj Jit Singh said, “I am excited and looking forward to my new role in the MX Player family. The OTT space has witnessed tremendous growth in the past few years and I look forward to applying my diverse skill-set to strengthen MX Player’s position in the market.”
Viraj further added, “The company has aggressive and exciting plans to reach out to a large consumer base and I am eager to working with the dynamic team and contribute to its rapid growth.”
Commenting on Viraj’s appointment, Karan Bedi, CEO, MX Player said, “I am delighted to welcome Viraj to MX Player. He brings with him a rich tapestry of experience that will be a great asset for our venture. Viraj’s extensive leadership and expertise across markets make him a terrific addition to the growth and strategy of MX Player.”
In India, over 350 million consumers have MX Player installed, and over 175 million consumers use it every month to watch video, a reach comparable to leading TV channels, and exceeding all other OTT platforms in India.