Bengaluru: The 14th edition of Myntra’s biannual flagship event, End of Reason Sale, concluded, with over 18 million products ordered by 4.2 million customers across the country, recording a 4X growth over business as usual (BAU). The Beauty and Personal Care category registered the highest growth among all categories at more than 150% over the June ‘20 edition, followed by Home and Living, Kidswear, Women’s wear, and Men’s wear. A record-breaking 220 million traffic sessions were clocked during the event, at 4x growth over BAU, with 15 million first-time visitors coming to the platform.
Myntra processed more than 11,000 items per minute at peak and has already shipped over 95% of the 18 million items before the conclusion of the event, thanks to the reach of its Kirana network, across 27,000 pin codes. Myntra’sKirana network is catering to 80% of the overall deliveries. Among metros, Delhi, followed by Bangalore and Mumbai had the highest number of orders, while Guwahati, Bhubaneshwar, and Dehradun among tier 2, and Imphal, Udaipur, and Shillong from tier 3, led the pack respectively. The most popular brands of EORS 14 were Nike, H&M, USPA, Puma, Roadster, HRX, Lakme, Maybelline, Boat among others. The event also witnessed high demand for many emerging brands such as Ahika, Indo Era, Athena, Libas, Sassafras, etc.
Speaking on the success of EORS 14, Amar Nagaram, CEO, Myntra, said, “EORS 14 has provided a strong impetus to brand and delivery partners and the artisan community who have been longing to make a strong comeback, while also giving shoppers an opportunity to get the best value offers to meet their fashion and lifestyle need states. This event has strengthened our relationship with brand partners who revamped themselves in these tough times and worked for hand in hand with us to provide the best shopping experience to our customers. The success of this event is a culmination of the efforts and resilience shown by every member of Myntra and its ecosystem.”