Nachiappan is a high integrity entrepreneur having founded and successfully running ,business ventures such as N&D communications, a Media advertising and Branding Company, and Alliance Interactive Solutions, a online development and interactive company.
He has a keen business acumen and a successful track record of conceptualizing new ideas, dreaming big and realizing it. Nachiappan has been part of the founding group in several other ventures in varied fields before he started out alone.
Nachiappan is a postgraduate in commerce and a cost accountant. Tvnews4u.com caught up with him on a Exclusive interview and he speaks about his future plans and Positioning of the channel etc…
Q. Can You Tell Us a Brief about N & D Communication?
N&D is an integrated brand communication and media buying company.
Change is the only constant in today’s shifting global milieu. To withstand these global winds of change, each brand requires a unique brand personality to leverage its strengths. N & D Communications is a one point source for all your Advertising, Branding and Technology Solutions. Our creative, analytical and scientific approach provides solutions for consolidated branding for the Product, Corporate and Service Industries.
N&D is equipped with strong infrastructure and leading-edge resources in terms of both digital environment and expertise. Our key focus areas include Branding, Technology, Rural Communication, Market Research and Events.
Q. Which are all the Brand You Handle in N & D communication?
Some of brands that we handle include Power soaps, Nature Power Beauty soap, CADD center, dreamzone, IBM,Repco, 108, Governement of Tamil Nadu – Health
Q. Peppers TV , How this idea of starting a channel has emerged?
As a branding company N&D, wanted to see it grow either vertically or horizontally, since he was always excited about the interactive media, and working globally in this, the thought of getting in to media and entertainment was constantly there. Also since we have hands on experience working with media companies in the branding and marketing domain, I decided to get in to television. Was also lucky enough to have got the opportunity and hence am here!
PEPPERS Entertainment Television is the urban next generation Tamil channel that seeks to redefine entertainment. We have a fresh upbeat approach with innovative programming that helps us win the hearts of audiences and builds the essential connect. A catalyst in setting new trends!
We have set our footprint across Tamil Nadu by beaming into the homes and hearts of Tamil viewers with a diverse range of programs. Our programs stride various genres ranging from music, film news, comedy, reality shows, technology, food, fashion to movies. Many of our programs are interactive and help us connect to audiences in a personal way. Each of them has been developed with the unique signature PEPPERS TV style.
We aim to provide quality infotainment by blending together various entertainment elements with practical wisdom, knowledge and thought. Therefore, it’s not mindless entertainment but engaging and thought provoking programs that leave behind a strong impression.
Our production and creative teams comprise professionals with media expertise and rich experience. Our creative instinct coupled with a deep insight into audience preferences helps us develop appealing programs rich in content
Q. Where do you Position PEPPERS TV? And currently who are all your target audience?
PEPPERS TV is a Lifestyle and Trends Channel. We also have movies and music. PEPPERS TV is an entertainment channel and our targets are all those who wants to get entertained! Its for the youth and youth minded. PEPPERS TV’s edge is in the packaging of the program and its format. Be it from housewives, college goers, teens, kids, men …we have programs that cater to all groups of people. For instance we have cookery shows called Lunch Box, the show talks about three components which can be packed in the lunch box like Juice, Starters and Main meal. Also we have all the regular cinemas entertainment, filmy gossips, fashion shows, show on Tamil books, on women entrepreneurs, on gadgets and on relationships and Life, on family strategy etc.
Q. Can You tell us about your penetration? And what is your strategy to grow from here?
Channel is available in Tamil Nadu, Kerala and Karnataka. We are available in all the MSO’s in digital as well as analogue. In Tamil Nadu we have a good presence and the response is also very promising. We also have a presence in Hyderabad, Calcutta, Delhi and Mumbai too.Also available on live streaming, YouTube channel and mobile.
Q. Which are all your Prime Programme?
All the Lifestyle line-ups are our prime programs and the trends line-up reflects our specialty. Our content has the right mix of English and Tamil that today’s generation can relate to. This is also another reason that our channel is popular in all the colleges.
Cookery shows like Lunch Box, Stir Fry, Book review show “padathithilpidathuthu”, Shows for women such as women icon, Paa and the family strategy shows chat with ramya and “Siragadikkummanasu” are our few prime programs apart from movie magazine show super scenes and One & only.
Q. How is Your Audience responding to Your Contents?
It has been very promising so far. We have grown drastically in the audience engagement. People seem to like our programs and every day we get mails from people not only from all over tamilnadu, but also from Bangalore, kerala, Mumbai saying they appreciate this new style of packaging and programs. So the task has only got more hard for us…we need to keep that expectation alive. So now we know that people are closely watching us!
Q.What kind of value adds you offer to advertisers? And what are your promotional activity and target town?
Being in the profession, the branding insight has only made brand integrations and value adds easier for us. Our team is good in brand-program-integration, this helps us to satisfy demanding advertisers.
Right now we are doing all our promotional activities and events in the tier II cities, these activities are program based.
Q.Do you have any plans of getting in to News Space ?
Yes of course!!!
Q. Events will normally give impact to any channels, Do you have Any Plans on the Events?
We are now only associating with events; soon we will have our own events.
Q. Where do you see PEPPERS TV 3 years from now, post Digitization ?
I am happy that PEPPERS TV has already made a good impact with the crowd. We would only be happier if digitization happens and everyone gets to watch the channel they like and not imposed upon!
Q. Are You happy with the Numbers PEPPERS TV Delivers Now? What are all the plans to consolidate Your Numbers?
Yes happy that PEPPERS TV is doing well and is doing better each day. Though its early stages to talk about it now, we have been here only for the past 3 years, but the feedback we get is tremendous and sure will get up soon.
Q. How National Brands Responding to Your Channel?
National brands appreciate our presentations and we are happy that people sitting up north are also watching our programs. We just need to strengthen some more to get the all India presence.
Some of the national brands are on board now : Pepsi, 7 Up, Fanta, Coke, Sprite, Indulekha, Nestle, We chat, Airtel, Vodafone, Rasna, LIC, Honda, Green lam etc.
Nachiappan has a rich and deep experience in the area of Communication, Branding Strategy and Deployment, Media, Technology, and Entertainment. His blend of experience in creating a successful organization and working with international clients in the US and Indian corporates has helped him attain a right blend of entrepreneurship and corporate culture which is unique for any Indian SME entrepreneur in this space.
