- Morning special 1 hour news content will spread hope, positivity and cast a ray of the new dawn
- ‘11pm CM’s Corner’ will air stories of States Chief Ministers and the bureaucracy
- Will flash more than 1500 news stories throughout the day
New Delhi: Indian Television Industry will witness the new age News business from 21st May 2017, with the addition of its first Nationalist News Channel Zee Hindustan. This will change the perception of news content both in terms of broadcasting as well as viewing. The main agenda of the channel will be to cover the entire gamut of content from various states without restricting itself only to National Capital or metropolitan cities and hence will come out of the TRP race. The news covering will be in an innovative fashion to give the viewers a different experience altogether.
Speaking on the new channel, Mr. Jagdeesh Chandra, Executive Director & CEO Regional Channels, ZMCL said, “In the present scenario, where other news channel from all the languages are busy discussing the national capital priorities, there will be one channel which will discuss the state’s news affairs which can influence the center. Why do States like Rajasthan, Madhya Pradesh, Karnataka, Jharkhand and Assam not set Agendas in Delhi? The answer to these questions lie in ZEE Hindustan, because we believe that states make the Nation. This picture will be the main focus of our special program ‘राजधानी से राजधानी तक’, which will be aired seven days a week at 7pm. Not just eight stories, but our special program will focus on 80 stories making it our agenda.”
Zee Hindustan channel’s programing lineup includes ‘11 pm CM’s Corner’ – a show that will broadcast stories of States’ Chief Ministers and the bureaucracy. What did your Chief Minister do for you? What are the important announcements from the government to its people? All these questions will be raised by us. Now, Indian audience will not wait for the end of the year to assess the performance of their Chief Minister, Zee Hindustan will work each day to scrutinize the Government’s work. This show is set to be broadcast 5 days in a week, giving you the complete balance sheet of your Government’s work.
In this noisy and stressful life, the kick start to the morning with an accurate dose of news is amiss. But every morning at 8, Zee Hindustan will offer a complete one hour show that will fill your morning with joy and give you the news of your flavor first. ‘आनंदम’ is not just a news show, but a show that will bring colors of hope, positivity and cast a ray of the new dawn every morning through your TV.
Major events will be delivered to you LIVE throughout the day. Any Event will be covered by On- Field Reporters of Zee Hindustan positioned across the length and breadth of the Nation. Zee Hindustan will step forward not only with politics but also with nationalism. We will broadcast not just Live events from New Delhi but also from different States.
As a content differentiation, you will not only see the news but also read it. Zee Hindustan will flash more than 1500 news throughout the day. Thus, paving the way for viewers to experience Newspaper, website, social media and television all in a single window of Zee Hindustan.