NavaBharat, Maharashtra’s leading Hindi Daily brought a unique idea to celebrate International Dance Day, by organizing 12 hours of non-stop Dance Marathon (Nachenga Nagpur Non-stop) for the first time in India, to connect with youth and get them engaged for the brand.
To create a buzz in the market, the brand had associated with the Top 12 Dance academies/ choreographers of Nagpur, 12 Business Partners, 12 corporate houses, 12 eminent personalities, and 12 Schools & Colleges. The promotion had been ensured through 360 degrees like Print, Radio, TV, OOH, On Ground and Digital & Social.
International Dance Day was celebrated in two modes Offline as well as online.
Offline: The Brand had celebrated International Dance Day on 29th April 2022, by organizing 12 hours of non-stop Dance Marathon (Nachenga Nagpur Non-stop), where Nagpur’s top dancers taught the dance steps to 5000+ people and also performed the dance together. The Dance Marathon started at 8 am and continued till 8 pm.
Online: The Brand had composed the song, “Nachenga Nagpur Non-stop” and associated choreographers gave Nagpuri Signature step to it, which got viral among the youth of Nagpur all over the internet with full of excitement. The dance lovers have created lots of reels for the same, to support and boost up over the internet, NavaBharat announced lots of prizes for the reels who would have maximum numbers of views on their video reels.
Nitin Raut, Minister of Energy Department of Maharashtra, stated, “I am surprised to see the energy and enthusiasm of the youth for the dance. Dance gives us happiness, stress-free life, fitness, socialization and meditation.”
Amitesh Kumar, Police Commissioner of Nagpur, said, “I am very happy to see this type of event happening in the city because after Covid’19 youth are more engaged on social media and this type of event will give them back to normal.”
Sandeip Vishnoi, Vice President, NavaBharat, commented, “In-country like India people celebrate every small happiness with dance, but after lockdown people are still in a phase of fear so to bring people out in this new normal and to get engaged with the youth we brought a unique idea to celebrate International Dance Day.”