Mumbai: Nazara Games, the largest mobile game publisher has curated an engaging and immersive ‘VOOT Kids’ experience into Nazara’s most popular mobile game, ‘Chhota Bheem Speed Racing. Partnering with Viacom18’’s leading Video – On – Demand streaming service, VOOT, the unique integration will see VOOT Kids being seamlessly integrated in the Chhota Bheem game provide an immersive and an enthralling gaming experience for kids across the country.
The integration will see the VOOT experience being brought alive into the game via VOOT Kids branded car & routes (via billboards), a VOOT Kids jingle, VOOT coins as well as customized VOOT levels, allowing kids to interact and engage with them in the most creative manner for exciting game play.
VOOT Kids, which resides as a dedicated kids section inside the VOOT service, has been the clear market leader in online kids focussed video space and has been a significant contributor behind the success of the streaming service. With over 2500 hours of kids’ content, close to 900 videos and 135+ characters like Motu Patlu, Shiva, Pokemon, Peppa Pig, Dora, Mr. Bean and many more . Voot Kids has the largest digital repository of premium kid’s content, since the platform’s launch over 15 months ago. The engaging integration with Nazara’s “Chhota Bheem Speed Racing” is sure to make kids love both the game play and the VOOT Kids experience.
Nazara is a leading gaming multinational company based out of Mumbai, India and has operations in 64 countries across emerging markets. Nazara runs mobile gaming subscription services to first time mobile gamers catering to 2 Bln plus population across Africa, Middle East, South East Asia and Indian subcontinent. In India, Nazara owns exclusive mobile gaming rights to popular IP’s like Virat Kohli, Hrithik Roshan, Chhota Bheem, Royal Challengers Bangalore, Motu Patlu, Mighty Raju, Tinkle Characters and Chacha Choudhry.