Alok Paranjape has joined NDTV to oversee marketing for NDTV Profit and Marathi. He will report to Gaurav Barjatya, the Marketing Head of NDTV Network.
With his expertise in digital media and content marketing, as well as his ability to create lasting content IPs, Alok is set to transform NDTV Profit and Marathi into influential transmedia content hubs.
Previously, he spent nearly six years at Zee Entertainment Enterprises, where he last served as VP of Marketing for the Premium Cluster, having initially joined to lead social media efforts for the ILT20 Cricket League.
Before that, he was Associate Director of Ad Sales and Marketing at Discovery Communications and worked as a Marketing Manager at Sony Pictures Networks India. His early career includes experience at Tupperware and Ogilvy.
In December 2023, NDTV Network relaunched NDTV Profit as a multiplatform business and financial brand, integrating with BQ Prime and BQ Prime Hindi. Earlier this year, in May, the network also launched NDTV Marathi.
