Delhi: NDTV was awarded the ‘MEDIA FOR SANITATION’ award at the ISC-FICCI SANITATION AWARDS held on April 27, 2017 at FICCI in New Delhi. The India Sanitation Coalition, in collaboration with FICCI, has constituted the ISC-FICCI Sanitation Awards, aimed at identifying and recognizing the efforts of various stakeholders, across the whole sanitation value chain of Build-Use-Maintain-Treat. The award was given to NDTV for its flagship campaign on sanitation i.e. the Banega Swachh India Campaign that was launched in September 2014 with Dettol.
Congratulating NDTV, Naina LalKidwai, Chair, India Sanitation Coalition said, “With good reason, NDTV has been recognized in the ISC-FICCI Sanitation Awards 2017 in the media category. The various campaigns and series run by NDTV have been revolutionary in helping create a citizen’s movement around sanitation, bringing in celebrities and engaging citizens. I have seen the campaign blossom over the years, and am pleased to see the impact that it has had on creating behavioral change on a large scale. I wish NDTV continued success for their visionary work.”
The awards were given away by Shri Suresh Prabhu, Union Railway Minister and received by COOs of Special Projects, NDTV, Priyanka Kaul & Aditi Singh Bhatnagar. The awards jury was chaired by the eminent scientist and Padma Vibhushan awardee Dr. R.A. Mashelkar.
Speaking on the win, Priyanka Kaul said, ‘Social campaigns are in NDTV’s DNA and we are extremely proud of the work we do. Sanitation is a cause very close to our hearts and we are grateful to Prime Minister Modi for making it a national agenda. We are thankful to our partners Dettol and Mr. Amitabh Bachchan for making it a mass movement. Acknowledgements such as these by Mrs. Naina LalKidwai and the ISC & FICCI are greatly encouraging for us. We believe that there is a lot that still needs to be done for social development in India and we urge corporate India to adopt more such social causes.’
NDTV has always believed that media has the power to become voice of the people and bring about change. It has been pioneering social campaigns since 2008 with the Special Projects division. The ISC Compendium on Corporate Initiatives in Sanitation released at the event with the case study on ‘Banega Swachh India’ case study, also features NDTV’s partnership on the ‘Support My School’ campaign that was started with Coca-Cola in 2011 and revitalized 1000 schools over 3 seasons by providing them with basic facilities like access to proper sanitation & water and NDTV’s association with Mahindra & Mahindra’s efforts towards ‘Swachh Vidyalaya Swachh Bharat Abhiyan’ under which over 4500 toilets have been built across 11 states till now.