Mumbai: Network18’s news channels together garnered 13.2 per cent of viewership during the finance minister’s speech on the day of Union Budget. This was followed by TV Today Network at 10.8 per cent and ABP News Network at 10.2 percent.*
Keeping up with its habit of winning, CNBC-TV18 is the clear and undisputed leader in English business news channels’ coverage on the day of the Union Budget. On the Budget day, the channel towered over all English business news channels, thereby consolidating its position as the distinct leader in budget analysis for English business news viewing audience in the country.
Here’s what the share of English Business channels looks like:
- Budget Day (1st Feb’17)**: All India, CNBC-TV18 was number 1 with 86 per cent share which was more than six times of all the competition put together. ET Now was at 10 per cent, NDTV Profit and NDTV Prime at 2 per cent and BTVi had 2 per cent viewership.
- Budget Speech***: All India, CNBC-TV18 was number 1 with 92 per cent share. ET Now was at 7 per cent, BTVi at 1 per cent and NDTV Profit & NDTV Prime at 0.4%.
* Source: BARC| All 4+ | 6 Mega Cities|1st Feb’17 1100-1300hrs | Market Share out of 154 News Channels
**Source: BARC| NCCS AB 22+ Males |All India| Feb 01’17 |24 hrs
*** Source: BARC| All 4+ | All India|1st Feb’17 1100-1300hrs
