London: New Era, the International sports and lifestyle brand has announced its licensing deal today with Brand Virat Kohli. The Signature Headwear collection, designed and conceptualized by Virat Kohli, will be manufactured, marketed and distributed globally by New Era.
Regarded as one of the world’s finest batsman, Virat Kohli, launched his Signature Headwear Collection with New Era today at a grand event in Mumbai. The headwear, branded with the One8 and V logos, will go on sale exclusively via Jabong in India and neweracap.eu in Europe from Monday, 16 April 2018.
“I have tried to keep things pretty simple because that fits with my style,” Kohli said about the collection. “Inspired by what signifies me, this collection is for more than just my fans – it’s for anyone who is passionate for what they do, who lives a boundless life and loves headwear.”
The lifestyle-led headwear line embodies Kohli’s personal aesthetic with the use of understated colours and the inclusion of his One8 and V logos across the 9FIFTY, 39THIRTY and trucker silhouettes.
“Virat is one of the world’s finest athletes who inspires millions of fans worldwide,” said Paul Gils, Vice President – EMEA, New Era. “He joins us at a very exciting time for the brand as we continue to build our presence in India.”
“Virat’s style quotient and following is there for all to see on a global scale. New Era are the largest headwear licensing company in the world. Their successful associations with the biggest leagues and teams globally are testament to their quality and commitment. So bringing these two powerhouses was easy!” Said Bunty Sajdeh, CEO, Cornerstone Sport.
“New Era has been a prime partner of ours. The headgear category is associated with a young and urban audience in the context of sports and popular culture which is the perfect fit for our brand,” said Kalyan Kumar, Chief Merchandising Officer, Jabong. “We are excited about taking this relationship with New Era forward by being the exclusive online partner for the Virat Kohli caps.”