Trivandrum : The new Malayalam General Entertainment Channel from Insight Media City Pvt Ltd, ”Flowers TV”, is all set for a launch coinciding with the auspicious occasions of the Vishu festival hoping that Flowers TV is blooms like the beautiful flowers of Vishu month.
FLOWERS , a 24 hour Malayalam entertainment television channel will beam into the living rooms starting tomorrow morning 7 am and set to offer shows, serials, movies, music and much more.
The Highlight of the first day will be the launch event “Ulghadanaraavu” the star studded event held on 4th April that will be aired from 7 PM onwards and prior to that the channel also scheduled Block buster Premier Movie ”Cousins” at 3:30 pm.
The channel also charted a grand offering plans on Vishu day (15th April) with an uninterrupted live musical show ”Sagara Sangeetham” which will see the participation of more than one lakh audience and Mega talents like Shankar Mahadevan, Hariharan, Vijay Prakash, Mano, Sahabas Aman etc… to be held at Calicut Beach, Cochin from 6 pm onwards. The live show will be anchored by Star Singer fame Ranjini Haridas. During the day part of Vishu day the channel has also scheduled two Premier movies one at 10 am and another one at 3:30 pm.
The logo of the channel was unveiled on the 21st of November at the Taj Vivanta, Trivandrum in a glittering ceremony attended by eminent personalities and media luminaries as also the promoters of the project. Shri Gokulam Gopalan will grace the channel as chairman and his inimitable vision and expertise will guide and inspire channel operations.
Speaking on the launch R Sreekandan Nair – Managing Director of Insight Media City said ”FLOWERS is our commitment to redefining and providing world class entertainment to Malayalis the world over. Entertainment that reflects the Kerala of today and brings home the promise of tomorrow. Entertainment that stirs your imagination and curiosity and inspires positivity and engagement with our world and it’s issues. Formats that will take us on a path of rediscovery of …. our own mother land anew. This discovery will pernennially seek answers to many of the questions that daunt modern life ,our vision intrinsically guided by social and psychological transformation for a better world”.
”We believe that FLOWERS and the business of broadcast media is a unique opportunity to embrace and reflect the values of universal and mutually supportive co existence, that will herald an era of healthy competition free from the shackles of antagonism and conflict and our promoters and team members are defined by this perspective and attitude to work and life” added Sreekandan Nair.
FLOWERS will utilize the potential of world class technology to create high definition content and never before formats be with superior production values. While the content will be inspired by the artistic, cultural and intellectual ethos of Kerala ,the technical output and formats will match the best standards in the Indian television industry. Under way is the construction of the two largest studio floors in South India in Thiruvaniyoor,Cochin.
Channel has roped in talented and extremely creative programming team, which is designing ingenious formats and sourced television anchors ,artists and creative personnel for channel operations.