In the midst of the excitement surrounding the General Elections, the News18 Network has initiated an innovative campaign. This campaign features an interactive experience set up at GroupM, aiming to generate excitement about News18’s unparalleled election coverage.
As part of the campaign, GroupM employees initially perceived the strategically positioned branded screen as typical OOH media in their office. Their surprise was palpable when the screen unexpectedly became interactive, with the News18 anchor whose image was showcased beginning to speak.
Through the screen, News18 anchors – Zakka Jacob, Managing Editor, CNN-News18, Rahul Shivshankar, Consulting editor, Network18 and Rubika Liyaquat, Consulting Editor, News18 India interacted with people who sat around or passed by the screen at the GroupM office.
The News18 campaign clearly demonstrated that GroupM employees were thoroughly enjoying participating in spontaneous conversations with the anchors.
The campaign’s objective is to reinforce News18’s position as the ultimate destination for election coverage. It highlights how News18 brings significant credibility to its General Election coverage through its highly experienced and prominent team of anchors, extensive reach, extensive on-the-ground presence, diverse range of TV, digital, and social assets, as well as the variety of content formats offered. This results in programming that is unparalleled and unmatched in quality.
