According to the BARC ratings released, News18 has secured 13.1% market share (week 29-32; HSM-Urban+Rural), ahead of AajTak (12.0%) and India TV (11.9%).
“In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives. Even in primetime hours (1800-2400 hrs, TG: 15+, HM) News18 India has 1.7% more market share than AajTak. News18 India enjoys 14% market share, as compared to 12.3% of Aajtak,” read a statement from the channel.
Karan Abhishek Singh, CEO Hindi Cluster, Network18 said, “It is extremely heartening to note that the viewers continue to place their trust on News18 India. With the channel further strengthening its leadership at the top, the hard work of our teams has been validated.”
The channel’s digital audience base has also seen a steep growth.