New Delhi: Nexolt Digital, one of India’s fastest-growing digital marketing agencies, has conceptualized an innovative platform #Merigully to celebrate the launch of a new mobile device for a major smartphone brand, Infinix Mobile, in India.
With the lockdown in progress, many users now have more time on their hands than usual. While encouraging people to stay indoors, a platform (microsite) was launched where consumers can come together to interact with the brand and win prizes through contest #KarBadiShuruaat.
The motto behind #Merigully is to explore the streets or gullies of India and position the contest to reach out to a larger audience in India. As a result, the platform has emerged as an instant hit and managed to gain more than 145,000 Users in just 12 days with an average time spent of more than 5 minutes per user.
Saurabh Gupta, MD & Founder, Garage Productions, said on this occasion, “At the core of our Digital Strategy, lies innovation. Along with this, we work towards driving ahead while creating a connection between a brand and its users. Nexolt which by its nature derives insights from its AI-enabled engine harness the power of data and machine learning which enabled us to create such innovative solutions and as we say automation will bring the next wave of change in marketing, Nexolt proves that.”
Commenting on this tie-up, Sahil Bhatia, Senior Brand Consultant, Nexolt Digital, said, “We are happy to have collaborated with this global brand, Infinix Mobile. Infinix is one of the few brands that is creating its own place among Indian users. To break through the noise, it is essential to think from a consumer’s perspective and build communication that caters to it, hence Merigully was produced. Through our strong partnership with young brands, we plan to upscale the way we talk to our consumers while focusing on digital storytelling and more innovative ideas for the future.”
The contest was run across Infinix Mobile’s Facebook, Twitter, and Instagram channels.