Mumbai: After the grand success of its last two editions, ‘Kids Choice Awards’ is back in 2017 to empower the kids by providing them with an opportunity to vote for their favorites across multiple categories and decide who will take home the Nickelodeon blimp.
Nickelodeon has roped in Dabur Red Paste as presenting sponsor of Kids Choice Awards 2017 and Jolly Rancher will power the same in association with Yellow Diamond and Funskool. KCA 2017 is slated to take place on 15th December 2017 at NSCI Dome, Mumbai.
Speaking on the third edition of Kids Choice Awards Nina Elavia Jaipuria, Business Head, Kids’ Cluster, Viacom18 said “ At Nickelodeon, we have always believed in empowering children and giving them an opportunity to voice their choices. It is with this belief that we started KCA and with each passing year, not only have we dialed up the connect with our young audiences and their parents but also have exponentially increased the property’s appeal to the advertising community. This being Viacom18’s 10th anniversary year, and Nickelodeon being one of the founding brands the network launched with, KCA will be bigger, better, louder and slimier than ever before!”
“Through Nickelodeon and KCA, Dabur Red Paste plans to further spread the message about dental hygiene. Also to educate children about best oral care practices with a focused and specially crafted campaign along with some fun and entertainment”, Said Mr. Harkawal Singh, Head – Marketing (Oral Care), Dabur India Ltd.”
This high octane awards show will celebrate 2017’s cinematic excellence and present top honors to the best of the best from the Indian film, television and kids gaming industry. The gala event will feature some enthralling performances by numerous Bollywood and television personalities like Alia Bhatt, Ranveer Singh, Kriti Sanon and Badshah amongst others. Anchored by the popular comedian Bharti Singh and renowned actor Rithvik Dhanjani.
KCA 2017 is being promoted through a robust 360-degree marketing campaign. The expansive marketing campaign will have promotions with an extensive cross channel plan, large scale on-ground, ambient engagement and interesting on-line interactivity. In addition, numerous touch points spanning consumer & trade print, radio spots have been planned. An extensive digital and social media buzz and engagement campaign will leverage the combined clout of Viacom18’s social media assets from its varied brand portfolio.
A marquee event for Nickelodeon, KCA 2017 will see integrations from some of the top brands in the country catering to young audiences.