• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, January 18, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Nihar Shanti Amla launches ‘Padhai Par Lockdown Nahi’ giving free access to education to students in rural India

The Campaign was conceptualised and executed by BBH India

by Editorial
May 7, 2020
in Brand Stories, Featured
3 min read
Nihar Shanti Amla launches ‘Padhai Par Lockdown Nahi’ giving free access to education to students in rural India
Share Share ShareShare

Mumbai: Driven by the conviction that children’s education is the cornerstone of the progress of our country and should not get hampered under any circumstances,  Nihar Shanti Pathshala Funwala has announced ‘Padhai Par Lockdown Nahi’- an initiative that ensures students can keep learning English even being at home through the ‘Phone Uthao India ko Padhao’ program that was launched last year. Free virtual classes are available for the next two months for grades 6th -10th through the Paathshala Funwala app on Google Playstore.

The modules are designed in partnership with AAS Vidyalaya and offer the complete school curriculum for CBSE, Uttar Pradesh State Board and the NIOS (The National Institute of Open Schooling)For the benefit of students, the lessons are taught using both Hindi and English as the conversational language Further, sessions are in the form of videos, which are approximately up to 15 minutes long. Students also have the advantage of interacting with teachers on the app for better understanding and clarification of lessons taught.

Conceptualized and executed by BBH India, the campaign ‘Padhai Par Lockdown Nahi’ aims to encourage children in rural areas to learn and practice spoken English through ‘Phone Uthao India KoPadhao’ program. Students can call on a toll-free number and continue learning their English modules by phone conversations with an urban adult volunteer. Nihar Shanti Paathshala Fun walai s inviting educated, urban consumers to volunteer just 10minutes of their time a week and help these students practice spoken English through phone conversations.

Koshy George
Koshy George

Commenting on these initiatives, Koshy George, Chief marketing officer, Marico Limited said, “Nihar Shanti Amla has always believed that education is the foundation of the nation’s growth. COVID-19 pandemic has posed serious challenges to the continuity of learning. We understand this and to ensure that learning doesn’t stop even during the lockdown, we have launched the Padhai Par Lockdown Nahi campaign. This program gives an opportunity to urban adults sitting at home to teach spoken English to a rural child who can access it anytime, anywhere through a simple, convenient phone-based intervention. In addition, the partnership with AAS Vidyalaya helps make all other subjects available free on our app for 2 months. It covers the 6th-10th grade curriculum designed as per CBSE, UP State Board, and NOIS board. Together we all can make a difference to these children’s lives and strive towards building a confident, educated young India.” 

Russell Barrett
Russell Barrett

Russell Barrett, CCO & Managing Partner, BBH India added, “Nihar Shanti Amla has been built on the promise of Look good, Do good. And for years now the brand has dedicated itself to doing good by educating India’s underprivileged children through various on-ground and digital initiatives. During these exceptional times, exceptional brands reinforce their worth by their actions and Nihar Shanti Amla has dedicated itself to ensuring there is no lockdown on learning. We’ve used technology to give children in the remote interiors of India the same privileges that our own children enjoy during this time through the Phone Uthao India KoPadhao program. We’re so proud to partner Marico in this initiative and to ensure the next generation of India doesn’t stop their onward march to a better future.”

Nihar Shanti Amla has been continuously strengthening its mission to educate underprivileged children in far-flung areas by integrating the best of technology to not only reach, engage with and educate the children, but also improve the education outcomes.

View this post on Instagram

Make the best use of your time during lockdown by volunteering to teach spoken English to kids in rural India. #PhoneUthaoIndiaKoPadhao #PathshalaFunwala #NiharShantiAmla

A post shared by Nihar Shanti Amla (@niharshantiamla) on May 1, 2020 at 4:02am PDT

Over the past few years, Nihar Shanti Paathshala Funwala has led massive rural outreach programmes that have positively impacted 7500+ villages with call volumes of 10 lakh from 3 lakh children in these villages in the past year.

Credits

Agency: BBH India

Chief Creative Officer & Managing Partner: Russell Barrett

Chief Executive Officer & Managing Partner: Subhash Kamath

Head of Planning & Managing Partner: Sanjay Sharma

General Manager: Sarita Raghavan

Creative Director: Deep Chhabria

Copywriter: Deep Chhabria, AggremmaSethi, Heemuhn Major

Art Director: Shelton D’Souza, Radhika Subramanian, Rohit Ranjan

Animator: Nilesh Jadhav

Strategy Director: Purvi Mistry

Strategy Partner: Nikhil Chinnari

Senior Business Partner: Shivani Dand

Business Partner: Vimesh Salian

Tags: AAS VidyalayaBBH IndiaKoshy George MaricoMarico LimitedNihar Shanti AmlaNihar Shanti Amla campaignNihar Shanti Paathshala FunwalaPaathshala Funwala appPadhai Par Lockdown Nahi campaignRussell Barrett BBH India

Related Posts

NBF Demands Immediate Release of Audience Data of News Channels
Featured

NBF Strongly Condemns Attempt at Strongarming IBF & BARC Management

by Editorial
January 18, 2021
0

New Delhi: The News Broadcasters Federation (NBF) strongly condemns the arm-twisting attempts of News Broadcasters Association (NBA) to bully BARC...

Read more
No pandemic dampener on Entrepreneurialism
Featured

No pandemic dampener on Entrepreneurialism: Ipsos Global Entrepreneurialism 2021 Survey

by Editorial
January 18, 2021
0

New Delhi: The pandemic spread its tentacles fast and suddenly most countries were in the throes of the lockdown, impacting...

Read more
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Padma Shri Dr. J Hareendran Nair, Founder and MD, Pankaja kasthuri Herbals India Pvt. Ltd.

We believe digital spends and digital distribution is going to be a key growth driver for us going forward in 2021

January 16, 2021
Prasad Rajappan, Founder & CEO, ZIng Hr.

Outcomation Focussed Products and Services for Enterprises

January 16, 2021
Chetan Asher, Co-founder & CEO, Tonic Worldwide

With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth

January 15, 2021
Yash Chandiramani, Founder & Chief Strategist, Admatazz

Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different

January 15, 2021
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

January 14, 2021

Subscribe to Newsletters

Trending

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention
Exclusive

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

by Editorial
January 16, 2021
0

Mumbai: Former BARC CEO Partho Dasgupta was admitted to JJ Hospital last night after his blood pressure and sugar levels...

Zydus Wellness consolidates media mandate with Wavemaker India

Zydus Wellness consolidates media mandate with Wavemaker India

January 18, 2021
Amit Sinha joins India TV as VP Strategy & Research

Amit Sinha joins India TV as VP Strategy & Research

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021

Ilayaraja ranked no. 9 in global ranking of Top 25 Composers

April 13, 2014

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.