New Delhi: NODWIN Gaming has appointed Atin Suri as Global Head of Experiential Marketing. With a proven track record in delivering innovative, immersive brand experiences across diverse markets, Atin is set to enhance NODWIN Gaming’s mission of engaging and exciting audiences worldwide.
In his new role, Atin will spearhead NODWIN Gaming’s global expansion efforts in experiential marketing, overseeing the company’s white-label events and activations. His expertise in crafting strategic marketing initiatives and effective messaging for a global audience aligns seamlessly with NODWIN Gaming’s vision as it continues to expand its footprint in the industry and deepen its audience engagement.
NODWIN Gaming aims to provide holistic entertainment to the global youth through a diverse range of intellectual properties encompassing esports, gaming, pop culture, music, and comedy. Atin’s extensive experience in creating bespoke and immersive on-ground experiences will be pivotal in enhancing consumer engagement and brand recall.
“For me, experience is everything,” said Atin. “I’ve always sought to push the envelope at the intersection of technology and immersive experiences. At NODWIN Gaming, I see endless opportunities in experiential marketing, especially as the company expands further into youth-focused experiences globally.”
Before joining NODWIN, Atin founded The Experiential Hub, an agency renowned for crafting innovative brand events and activations. His pioneering efforts in experiential marketing have led to numerous landmark campaigns, including significant contributions to India’s burgeoning esports scene. Atin was instrumental in the successful collaboration with Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, to launch Dew Arena, which became India’s largest offline gaming championship.
Together, they also brought DreamHack, the world’s largest gaming festival, to India—a groundbreaking project that won the award for Best Intellectual Property at the WOW Awards Asia 2019. Atin has played a crucial role in organizing major esports events in India, including ESL One, PUBG Club Open, and PMPL South Asia.
“We are thrilled to welcome Atin to NODWIN Gaming,” commented Akshat Rathee. “Having collaborated with Atin on previous projects, we have always admired his ability to introduce fresh and bold ideas. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences on a global scale.”
Atin Suri has received multiple accolades throughout his career, including the JWT HiP Club Rising Star, the CEO Award from PepsiCo, and the Tech India Award, underscoring his impact and innovation in the field of experiential marketing.
