New Delhi: Noise, the Indian aspirational connected lifestyle brand, has announced its partnership with SARVA ,one of India’s largest digital yoga-based wellness platforms. Under this partnership, the fitness and health enthusiast community of Noisemakers can indulge themselves in SARVA’S wellness yoga and meditation sessions that will be available on the NoiseFit app. The partnership intensely focuses on the mental and emotional well-being of the consumers. With this initiative, Noise aims to build the largest active lifestyle community by taking a holistic approach towards well-being.
Noise smartwatch users can revel in the authentic, goal-based, Yoga sessions and scientifically researched meditations as well as sleep stories under the NoiseFit Health+ section of the app that is dedicated to guided sessions for physical and mental well-being. The Noisemakers can track real-time metrics on the app with live health monitoring during their workout sessions. Additionally, they can refer to the available audio content that includes sleep stories to battle sleeplessness, 5-minute meditations to calm the mind and motivational content for that pre-workout pump!.
Sharing the information, Gaurav Khatri, Co-founder, Noise, said, “Due to the ongoing pandemic, people have become more inquisitive and conscious of their mental and physical well-being. As a customer-first brand, we intend to provide a holistic wellness experience through our offerings that are custom-made based on the requirements of Indian users. To implement this, we have taken a unique approach of bringing together technology and mindfulness on a common platform by joining hands with SARVA. With our partnership, we aim to create an ecosystem empowered with a holistic blend of mental, physical, and spiritual wellbeing. We are hopeful that it will help us to reinforce our vision of building the largest connected lifestyle community in India.”
Sarvesh Shashi, Founder, SARVA, said “Making yoga and mindfulness available on a digital platform allows the reach for these ancient Indian wellness techniques to grow multifold. As a completely digital wellness platform, we believe that the accessibility of technology and the authenticity of the 1500 hours of Yoga content we’ve produced, we truly have the power to pivot the lives of people. With Noise being one of major players in the wearables market, we look forward for this to be a seamless process for the users which will truly elevate their holistic wellness experience”.