WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for Asian Strategy 2022, a search for the region’s smartest strategic marketing ideas that have driven business growth.
Launched in 2011, this case study competition is free to enter and is open to agencies, brand owners and specialists in any marketing discipline from across Asia.
This year’s Awards will be chaired by Dhiren Amin, Chief Marketing Officer, NTUC Income. Previously CMO Asia for Kraft Heinz, Dhiren recently joined the Singapore-based leading insurance company, NTUC Income. With extensive experience in managing brands across Asia, his new role will include overseeing segment, product, social/digital, activation, PR/Comms marketing and sustainability as tools to drive business growth, in the short and long term. A seasoned judge of industry awards, he has featured in Campaign Asia’s Power List for Marketers for three years.
Commenting on his upcoming chairing role, Dhiren Amin said: “The WARC Awards for Asian Strategy provide us with an external benchmark to aspire to as marketers. We are in the business of commercial crafting and these Awards are a legitimate and solid benchmark of measuring that as a profession.”
Chiara Manco, Commissioning Editor, Case Studies, WARC, says: “As brands look to adapt to the changing needs and behaviours of consumers, we are delighted to welcome back Dhiren Amin of NTUC Income, who previously chaired the Instant Impact category of the WARC Awards for Effectiveness in 2021. Applying his wealth of experience, Dhiren will lead the judging process to shine a light on the best strategic thinking Asia has to offer.”
The jury will award a Grand Prix, Gold, Silver and Bronze accolades. With a straightforward process, entries can be submitted until 21 September 2022. More information about the Awards and how to enter is available here.