NutraBox, a D2C sports nutrition brand, has launched a new digital campaign featuring fitness icon Disha Patani.
The TVCs are based on the tagline #PehchaanKaamSeHotiHai, showing the actor as an independent woman making the right choice for life and daily workout supplements.
Commenting on the association, Disha Patani, said, “I’m excited to be a part of the Nutrabox family. Working out every day and maintaining a fit lifestyle has been my passion. While our schedule keeps us busy and occupied a regular work-out regime coupled with a right intake of protein is what will make us achieve our goals”
Nihar Desai, Founder Nutrabox, said, “We are pleased to announce Fitness Icon Disha Patani as the brand ambassador, which will help with brand recognition. Product adulteration is huge problem in this industry so we have developed this strategy of selling Nutrabox products on nutrabox app & official website only. Our customers are rest assured they get genuine supplements when bought directly. Currently we are abstaining from selling on any other marketplaces to combat dupes. We sell exclusively on Nutrabox mobile app & website to maintain product authenticity & we will continue to do so to protect our customer”
Speaking on the TV Campaign and roping in Disha Patani, Anand Oberoi Ad film Director & MD, Oberoi IBC India Pvt Ltd, said, “Disha Patani is a perfect fit for Nutrabox due to her popularity and appeal among the target audience that can help create a positive impact on the brand’s visibility, enhance brand recognition and reach. Given her dedication to fitness and her youthful image, she can effectively promote the brand’s products and values.”
