New Delhi: Premium dry fruit brand Nutraj has joined hands with The Local Talk to roll out a festive OOH and transit campaign across Delhi NCR with the catchy tagline “Yeh Wala Gift Wapas Nahi Aayega.”
The campaign, designed to capture the spirit of Diwali gifting, covers prime outdoor sites, autos, and cabs, highlighting Nutraj’s premium dry fruit boxes as gifts so special they’ll never be passed along. With its quirky idea and eye-catching creatives, the campaign has already gained viral traction, positioning Nutraj as a top gifting choice this festive season.
Gunjan Jain, Managing Director, Nutraj said, “With ‘Yeh Wala Gift Wapas Nahi Aayega,’ we wanted to offer a gift that feels truly premium and memorable. The response has been incredible.”
Diamond Dogra, Director, The Local Talk added, “Our goal was to maximize street-level impact during the festive season. The creative, paired with our wide transit and outdoor reach, made the campaign unmissable.”
The collaboration demonstrates how insight-driven messaging and strategic outdoor placement can create festive buzz and drive strong brand preference.
