Mumbai: DOMS, a stationery and art material brand, has unveiled its latest brand campaign, “Every Year Counts,” highlighting the everyday moments of learning, encouragement and preparation that shape a child’s aspirations and future.
Timed with the start of the new academic year, the campaign shifts the focus away from celebrating a single milestone and instead pays tribute to the countless small rituals that parents and educators repeat every year—from covering textbooks and labelling notebooks to sharpening pencils, packing school bags and preparing children for their first day of school.
Anchored around the thought, “You spend years getting them ready, until one day they are,” the brand film traces a child’s journey through the formative years, capturing moments of learning, creativity, perseverance and confidence that gradually prepare them for life’s defining milestones.
The campaign reinforces DOMS’ brand philosophy that meaningful achievements are built over time through consistent effort, encouragement and care, with every academic year contributing to a child’s overall growth and development.
Speaking about the campaign, Santosh Raveshia, Managing Director, DOMS Industries, said, “Every child carries a dream, and every dream is shaped through years of encouragement, practice and belief. Our new film ‘Every Year Counts’ is a tribute to the parents and educators who quietly invest in these formative years. At DOMS, we are honoured to be a small but meaningful part of that journey, creating tools that inspire creativity, confidence and lifelong learning.”
Adding to this, Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India, said, “As parents, we rarely recognise the significance of the everyday moments while we’re living them. It is only with time that we realize those quiet routines, small acts of encouragement and years of consistency were preparing our children for so much more. ‘Every Year Counts’ is a celebration of that journey and of everything that shapes a child long before the milestones arrive.”
Saumitra Prasad, Chief Marketing Officer, DOMS, said, “At DOMS, we believe that every ambition is built long before the moment of achievement. Every drawing, every homework session, every word of encouragement and every small act of perseverance becomes part of a child’s journey towards confidence and independence. ‘Every Year Counts’ film is an expression of our brand philosophy, that meaningful growth is shaped by years of preparation. Through this campaign, we wanted to celebrate the everyday moments that often go unnoticed, while reinforcing the invaluable role parents play in nurturing the aspirations of the next generation.”
Conceptualised as an emotional tribute to parents and educators, the campaign showcases how seemingly ordinary routines become the foundation for children’s confidence, independence and lifelong learning. Through the film, DOMS reinforces its commitment to supporting every stage of a child’s educational journey by providing products that inspire creativity and help nurture future aspirations.
