Mumbai: We often find ourselves removed from our comfort zones and find the love and support we need in the most unconventional of people.
This year, in a digital campaign conceptualized by Ogilvy Bangalore, Sunfeast Mom’s Magic veered off the beaten path for Mother’s Day and payed homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships.
Mahesh Gharat, Chief Creative Officer, Ogilvy South: Sunfeast Mom’s Magic stands for mom’s values. We believe that there is a mom in every one of us and this instinct transcends conventional boundaries. On this Mother’s Day, we wanted to celebrate the beauty of such relationships through this video.
Here’s Sunfeast Mom’s Magic’s heart-rendering tribute celebrating the mom in each one of us:
Agency: Ogilvy Bangalore
Chief Creative Officers – South: Mahesh Gharat, Azazul Haque
Copywriter: Nilesh Kulkarni
Executive Vice President and Head of Advertising – South: Tithi Ghosh
Account Management: Raghav Chitra, Anvita Arora