Mumbai: Safari Bags recognizes the fact that travel is becoming more and more experiential and the market for travel is evolving to enable this increasingly immersive journey where the traveller seeks new experiences. Safari which in Swahili means ‘Journey’ believes in inspiring as well as facilitating these immersive travel experiences where a traveller craves new, unique and authentic encounters – be it an exotic locale or a by-lane within his own city.
“Safari has been about journeys and experiences and it was a conscious choice to say it through the bags as compared to the usual celebrity assisted brand portrayal,“ says Amitabh Agnihotri, Executive Creative Director, Ogilvy Mumbai.
“We have always strived to deliver quality products that become one’s companion in their everyday journeys. The effort has always been towards a real and relatable portrayal of what we believe in. We stand by our beliefs and promises and that’s why consumers have always loved Safari. And we believe the campaign will resonate with them leading to many more travel stories with their Safari bags” said, Sudhir Jatia, Chairman and Managing Director, Safari Industries India Ltd.
Smita Singla, DGM Marketing, Safari Industries, says, “We are extremely excited by this new campaign on Safari backpacks, one that taps directly into the minds of consumers leaving behind a warm love for the brand and travel. The idea of showing the bag’s journey as a metaphor of one’s experiences during travel perfectly reflects the ethos of the brand and most of our consumers.”
“The bag is born to travel and through the campaign, we urge the consumers to pick up their Safari bags, go out there, and make every journey a Safari!”
Link to the film: