Singapore: Omnicom Advertising Asia (OA Asia) has announced the formation of a new regional leadership team aimed at helping brands navigate complexity and build long-term cultural relevance across Asia. The move brings together senior leaders across creativity, innovation, strategy, intelligence, business development, and marketing to translate cultural and technological shifts into growth opportunities.
Reporting to Sean Donovan, President of OA Asia, the newly assembled team includes Peter Khoury as Chief Creative Officer, Melissa Daniels as Chief Innovation Officer, and Emmanuel Sabbagh as Chief Strategy Officer, each expanding their regional mandates while continuing their leadership roles at TBWA\Singapore.
The team is further strengthened by Andreas Krasser, who takes on the role of Chief Client Partner alongside his responsibilities as CEO of OA Hong Kong, and Ellie Brocklehurst, who steps in as Chief Growth & Marketing Officer for OA Asia, bringing experience from her previous role as Chief Marketing Officer, Asia at TBWA.
S. Subramanyeswar (Subbu), recently appointed Chief Knowledge Officer, will also be part of the leadership group, in addition to his role as Chief Strategy Officer of OA India, following the completion of Omnicom’s IPG acquisition.
This cross-functional leadership team will work closely with TBWA, McCann, and BBDO teams across the region to deliver integrated, creative solutions that balance short-term performance with long-term brand building. The structure is designed to help brands cut through fragmentation in today’s consumer landscape while driving measurable business outcomes.
Supporting this initiative is OMNI, Omnicom’s AI-driven marketing intelligence platform, which combines data with cultural insights drawn from across its agency network. The platform aims to ensure that brand strategies are not only data-led but also contextually relevant and aligned with consumer behaviour.
“Asia is one of the most complex regions for marketers, but the opportunity here is immense,” said Sean Donovan, President of OA Asia. “We’ve built a team that simplifies the landscape, combining top talent with an Asia first, future focused mindset, and unprecedented access to resources. It’s a plug and play model that responds to client needs, working in close collaboration with agencies and markets across the region. More than expertise, it’s about giving clients the perspective, ambition and access to think beyond the next campaign.”
With this move, Omnicom Advertising Asia aims to create a more connected and capability-driven ecosystem, leveraging its expanded network across media, production, and PR to deliver holistic brand solutions in the region.
