Omnicom unit, the DAS Group, has acquired digital consulting and transformation agency Torben, Lucie und die gelbe Gefahr (TLGG).
The Berlin-based firm will now have access to DAS Group’s extensive data network, technology and creative expertise, to expand its offering to clients.
DAS worldwide clients will make use of TLGG’s digital transformation skills.
Dale Adams, chairman and chief executive of DAS, said: “TLGG is unique as an innovative digital change management company, and they bring tremendous insight to their clients.
“We look forward to welcoming them to DAS, and continuing to grow our data-driven insights offering to achieve the best possible outcomes for our clients and their brands.”
Christoph Bornschein, founder of TLGG, added: “With the global breadth and depth of the DAS Group of Companies, we can better deliver high-precision, high-impact brand and consumer digital engagement for current and future clients.
“We look forward to furthering TLGG’s successful path in tandem with DAS.”
TLGG was founded in 2008 as a startup social media agency.